Empower Buyers in Today’s Real Estate Market

February 5, 2013

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The current market is an interesting one. Inventory is low, which leans towards a seller’s market. In his bi-monthly video and newsletter series “MarketWatch“, David Howell at McEnearney Associates, gives a detailed opinion on why there are so few listings on the market.

I recently put my home on the market and was delighted to find out the home went under contract the same day it was listed and for the asking price! I couldn’t believe it, it sounded too good to be true.

Regardless of market conditions people have to move, and people who need to buy are in a frenzy looking to snap up the next good home to hit the market. Many properties are therefore going under contract on the day they are listed and many end up with sale prices higher than their (inflated) asking price!Empower Your Buyers

Needless to say, sellers love this type of market as do their agents who have an easier job and rewarding relationships with happier (than usual) clients.

But in such a market, how do you provide your buyers with an edge?

Many sites offer property alerts. The user signs up for an account, creates a search filter for the type of property and location they prefer, and the system notifies them once a property that meets their criteria hits the market (and the MLS).

When Baird and Warner launched their site on our platform (in late 2011), we introduced Exclusive Previews to our network. Not all the listing’s data is used, just a highlight of the most important features including the best images. The agent then chooses the time frame this listing will be kept “private” (i.e. how long before it will be posted to the MLS) and BAM, this agent just created a significant edge to all his/her potential buyers.These are similar to alerts, but have a distinct advantage. An agent enters their provisional listing into our admin panel first as opposed to the MLS.

An email goes out immediately to all buyers in the system that have matching saved searches, giving them that extra few days to see the property before the rest of the market does. That kind of competitive edge is hard to find. Your buyers will not be the typical frustrated buyers in this market who keep on seeing the home of their dreams being sold to someone else. Instead, they will be the ones ones walking away victorious as a result of your services and will become loyal customers, likely recommend your services to their circles.

Don’t keep your buyers waiting in line. Empower them with Exclusive Previews.

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NP Dodge Goes Live on The Enterprise Network Platform

February 4, 2013

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We are thrilled to announce after months of planning and development that NP Dodge Real Estate is now live on The Enterprise Network Platform!  Founded in 1855, NP Dodge is one of the oldest and most prestigious independent firms in the country. And with over 500 agents and 10 offices, they are also the area’s largest full-service real estate company.

Their new site, which launched January 31st, incorporates existing technology available through membership in The Enterprise Network. Features include agent websites, individual property websites, extensive marketing tools, and robust search features like our enhanced Advanced Search, Lifestyle Search, Proximity Search and Site Search — just to name a few.

NP Dodge also released their mobile enabled website and mobile apps for both the iPhone and Android market at the time of their site launch, ensuring their customers have quick access to available properties while in-the-go.

Now with access to the latest technology available in the industry, NP Dodge will further position themselves as a market leader with the tools needed to better serve the Omaha real estate industry. (more…)

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Don’t miss The Enterprise Network at LeadingRE’s Annual Conference!

January 25, 2013

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Leading RE’s Annual Conference is a great opportunity to meet with other independent brokerages all over the country, and we’re happy to announce that The Enterprise Network will be in attendance! We will be kicking off the event by hosting a party at Comme Ça inside The Cosmopolitan Las Vegas on Monday February 25, 2013 from 6pm – 8pm.

You won’t want to miss this opportunity to network with some of the most innovative minds in the industry. All drinks and food will be on us and you’ll get a chance to mingle, eat and drink before the information-packed sessions begin on Tuesday. It’s also a great chance to learn what The Enterprise Network is all about!

Plus, by attending you’ll be entered into a drawing for a helicopter tour of the Las Vegas night strip! See Vegas like never before, soaring above the bright city lights!

Be sure to stop by our booth during Leading RE’s Networking Night as well and see the latest and greatest in usability testing! We’ve taken the guesswork out of usability by investing in Tobii Technology’s eye tracking system.

As the first in the real estate technology industry to invest in Tobii Technology’s eye tracking system, we help our members make educated decisions when effectively marketing products and services online.

We’ll walk you through a live usability demonstration that will focus on discovering the best placements for certain components on your blog including important calls to action, social integration and more.

All participants will receive a FREE copy of the results that can be used to enhance your online experience based on actual quantitative data!

By: Dyana Gutierrez

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It’s Conference Time!

January 23, 2013

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The Journey Into Mobile

The Enterprise Network Annual Conference | Sept 3 – 6, 2013 | The Ritz-Carlton Denver

The dates of our Enterprise Network Annual Conference have been announced! From September 3-6, 2013 at The Ritz-Carlton in Downtown Denver, the brightest minds in real estate will come together to discuss the future of our industry and the impact mobile technology will have on it.

Exclusively for Enterprise Network members, this three day event will focus on “The Journey Into Mobile” and will give attendees the opportunity to maximize their investment in The Enterprise Network, collaborate with other like-minds, and learn about new technologies and trends impacting the Real Estate Industry.

Last year’s conference focused heavily on agent training and how to prepare our agents for the evolution of the customer. Building on that concept, this year’s event will discuss how mobile technology is revolutionizing the customer experience.

Major topics to be discussed include:

  • How mobile is changing customer interactions
  • Developing for the future of the mobile web
  • Usability testing for mobile devices
  • The secrets to creating engaging mobile content
  • Next steps in mobile apps
  • …And much more

Mobile technology has forever changed the way we communicate and the way we conduct business. The possibilities for future innovations in the mobile space are endless, so please join us as we share insight on the latest developments, marketing opportunities and next-generation mobile services that are shaping our industry.

Members, mark your calendars! This is one event you won’t want to miss.

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INTRODUCING Our Newest Member: Kahala Associates Real Estate

January 22, 2013

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We are pleased to announce the latest addition to The Enterprise Network family, Kahala Associates Real Estate! Kahala Associates has been serving the Oahu real estate market since 2001 and was the first wholly-agent owned brokerage in Hawaii.

As a local, independent real estate firm, Kahala Associates takes pride in their ability to establish close connections with the communities they serve. Kahala Associates was founded on the principles of cooperation, integrity and business excellence, and are committed to providing top-notch service to their customers.

In order to continue meeting the needs of today’s real estate customer, Kahala Associates partnered with The Enterprise Network and will get exclusive access to the products and services provided only to members of The Enterprise Network. By incorporating the latest technologies available in our industry, Kahala will continue their commitment to both agents and customers by offering cutting-edge market support.

With the launch of their new site scheduled for Q2 of 2013, Kahala Associates will provide a more personalized search experience for those interested in the Oahu luxury market.

We are excited about the opportunities this partnership brings to all members, so please join us in welcoming Kahala Associates as the newest member of The Enterprise Network!

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