April 27, 2012
The world is connected today in such a way that it’s almost uncomfortable. We’re in the people business and people have never been more attainable thanks to social media. Because of this, many businesses want to know what the ROI is from their Twitter or Facebook account. What’s their ROI from the time and attention put into their blog content? Innovation can be tough to measure and you can’t always put numbers on relationships. I mean, what’s the ROI of you mom? Or your cousin who recommended you to a friend who was searching for a realtor?
With social media, we draw huge lines in the sand every day. “I’m not going to do that – Twitter is stupid!” or “Social media isn’t right for the Real Estate Industry.” In 1876, the Western Union thought the telephone had no value. Look at how far we’ve come. The Real Estate Industry is in the people business and if you want to sell something in 2012, you need to be on social media.
This month we are releasing the power of social media to The Enterprise Network. SEO Juice will kick off its Social Series with Facebook and the strategy behind using it. Each month we will dive into one of the major social networks.You don’t want to miss this series! Check out our Facebook page for behind the scenes footage and to leave comments and feedback!
For The Enterprise Network members, the first video in the Social Series is available on your admin panel. Go check it out and leave feedback on SEO Juice Facebook page!
by Katelyn Wheaton
April 5, 2012
(Retweet this article!) Let’s face it: we’ve all had the urge to over-perform at one time or another. We try way too hard by employing a bunch of fancy noise and spectacle and make it last a lot longer than necessary. Ultimately, things go nowhere and everyone watching gets bored really fast.
I’m talking about making a video for the internet, of course.
When it comes to web video, audiences want to get in and out, and move onto something else. Audiences would rather be captivated for a single minute than be bored for three. This isn’t to say that videos over three minutes can’t be enthralling. But, they are few and far between.
Here are some tips on how to avoid boring your audience.
Know What You’re Trying to Say
Hollywood has a rule of thumb about narratives: if you can’t boil down a movie’s plot to a single sentence then the story can’t be told. Considering that movies run an average of two hours, you’d better be pretty sure what you’re trying to say in a one-minute video before you start shooting or animating.
Take the time to refine your message:
- Keep the script tight
- Cut out extraneous lines of narration
- Avoid repetitive concepts and visuals
- Get to the point as fast as possible
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April 4, 2012
(Retweet this article!) You probably wouldn’t expect it to be as powerful as it is. You probably wouldn’t expect it to be as simple as it really is. When in comes to the best link building tool out there, Rand Fishkin from SEOmoz told us his secret weapon: the publish button.
On Monday, Active Website attended Distilled’s LinkLove Conference on behalf of The Enterprise Network. Rand kicked off the event discussing the impact that their content has had on their brand and how a simple blog post can receive more links than any other outlet for link building. Just by pushing the publish button on their blog – Ta-dah! Thousands of links built while he sleeps! In the words of Rand, “F*&% Link Building – Content Marketing FTW!”
In this ever evolving SEO world where Google gets more and more sophisticated, you basically have two options: build great content or build some f#%&ing links to your site! We’ve seen Google catch on to reciprocal linking and we’ve seen blog networks fall off the radar. But there is one thing that remains in Google’s good favor and will ultimately help your SEO in the long run: Great content.
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Enterprise Network member, 
