Last week I posted an introduction to our “Real Estate Syndication Compromise“. Named from the notion that we, as the brokerages, are willing to contribute our content to the syndication sites that end up outranking us, making them the first point where users begin their search, in return for an easy flow from their site to ours when it is that content that the user is looking for.
I was excited to look at the data to see if our strategy yielded any results and while hopeful I did not know what to expect. The results were significant and though only a week has passed the trend is very clear.
On a side note, at the time of writing this, the sample listing from my last post has expired. McGuire’s site reflected this immediately. The major syndication sites still show this as an active property.
So let’s dive into the stats!
Below is a Google Analytics graph showing the overall visits from Syndication Site A to McGuire.com.