2011 Active Enterprise Network Annual Conference: Bridging the Gap Between Active and Broker

September 20, 2011

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The second day of the 2011 Active Enterprise Network Annual Conference will begin by focusing on bridging the gap between Active Website and Broker. The topics will focus on new releases, training and how to help members get the most out of their Enterprise Network membership. Below is an overview of the topics that will be discussed.

Active → Broker

New Releases on The Active Enterprise Platform: Putting Innovation to Work
2011 has proven to be successful for The Active Enterprise Network and we are proud of the progress we have made already this year. With technology constantly evolving, it is our goal to keep members on the cutting-edge of innovation in order to maintain their position as market leaders. During this session, Senior Programmer at Active Website, Conar Welsh, will give an overview of the technologies released in 2011 and what’s to come.

Speaker:
Conar Welsh
Senior Programmer
Active Website, LLC (more…)

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Active Website Announces LifeCycle and ROI Manager

February 22, 2011

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Active Website is pleased to announce our newest addition to the Active Website family, Stephanie Streeter. Stephanie joins us as the former Enterprise Coordinator (EC) for Smith & Associates Real Estate and will be taking over our LifeCycle and ROI Manager position. Stephanie received her Bachelor of Fine Art degree from the International Academy of Design and Technology and has experience in sales, recruiting, real estate web technology and project management.

The LifeCycle and ROI Manager position, driven by Network members, is crucial to the evolution of our platform and maximizing The Network’s Return on Investment. Responsibilities for this role include working with each Enterprise member to develop comprehensive ROI analysis reports, monthly updates on ROI progress and detailed reports on closed business. The position also supports the Active Partner Program and manages LifeCycle, our inquiry management system. (more…)

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Google Plans to Launch Enhanced Analytics Package

February 4, 2011

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As we all know, Google offers free enterprise-level web analytics that gives us insight into our online traffic. Through the comprehensive reporting options available through analytics, we have access to important data about campaign tracking, site search statistics, goal conversions and more– making us better equipped to manage our marketing efforts effectively and improve web conversions.

Today, we heard that Google has plans to take this one step further and will be releasing a paid-for analytics package sometime this year that will compete with top products including Adobe’s Omniture and IBM’s CoreMetrics. Google currently has a basic paid-for analytics package called Urchin, but the new package is an enhanced version that will compete at the higher end of the market. (more…)

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Danberry Sees Significant Rise in Web Traffic in 2010

January 21, 2011

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Enterprise Network member, The Danberry Company, joined The Active Enterprise Network in February 2009. Since the launch of their new site on The Active Enterprise Platform, Danberry has seen a significant surge in traffic to their site. In 2010, the total amount of unique visitors is more than 8 times higher than their top 6 competitors combined in the Toledo market. Below is a chart showcasing the results.

(more…)

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The Active Partner Program 2010 Recap

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A network’s strength comes from its numbers, but its power and ability to beat the competition comes from its tools. The Active Enterprise Network understands this fundamental truth and in 2010 began inducting third-party vendors into their business strategy through The Active Partner Program. This new initiative provides The Network with new products and services necessary to outshine the competition. In addition, because of the buying power of The Enterprise Network, members have access to technology rates unavailable to individual companies. (more…)

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