This month we have focused on ROI- and one of your number one tools for ROI is your website. What many brokerages struggle with is turning their website into a profit center. How to get those leads…. The Enterprise Platform offers an approach that combines an overall Search Engine Optimization strategy with Social Networking solutions alongside advanced Website Features to win those leads.
A good website wins internet leads- a great one keeps them coming back- a successful one turns them into closed business, and this is what the Enterprise Platform can help your business achieve. We recognize that closing a website lead is a long journey taken by the consumer, especially in real estate. But here is what we can help you do, we will help with 2/3 of the journey by developing an SEO strategy that will help consumers online find you- providing them with the features and information that they want- and giving you a system to manage these leads- the rest is up to you and your great agents!
Rubloff is one of our many Enterprise Network Members who has seen success with the Enterprise Platform. In 2008, Rubloff’s web leads increased 150%. Want to hear more? Take a look at this case study highlighting Rubloff’s online success. Rubloff Internet Leads Case Study.
Last week we talked about the importance of Realtor Websites. Today we want to show you the power of the Enterprise Platform Rebrand Technology. Take a look at the video below and explore our Rebrands!
62% of U.S. Home Buyers reported using online sites to find open houses, according to NAR’s 2008 Profile of Home Buyers and Sellers
Last month Trulia posted an article about the trends in online open house searching. Their research found that home buyers were “twice as likely to use online sources than print sources to find open house information.” Listing open houses on your brokerage website is a feature of the Enterprise Platform, and another of our ROI tools. Open house searches are one of the many advanced type of searches available to all the Network members.
But it doesn’t stop there- The Enterprise Platform also includes a long list of syndication sites, including Trulia and Openhouse.com. Trulia features an open house filter for home searches pulling only homes in the specified area that have upcoming open houses. Openhouse.com has more than 20,000 open house listings in markets across the nation on any given weekend. Both provide added exposure for your sellers and are another great online marketing tool for your Brokerage and Realtors.
43% of All Buyers used a Real Estate Agent Website in their Home Search
according to NAR’s 2008 Profile of Home Buyers and Sellers
Websites for Realtors are not only an important marketing tool for the agent, but also a great feature and ROI tool in the Enterprise Platform. Rebrandable websites of the platform offer a professional and unified design that maintains continuity with the corporate site.
We just got a new Flip Camera! Yesterday we blogged about Individual Property Websites, today we are posting a quick 6 minute video explaining the full feature capabilities of IPWs. Take a look!
