Conference Highlight: Your Brand is More Than Your Logo

October 26, 2011

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At this year’s Active Enterprise Network Annual Conference, attendees had the opportunity to hear from Enterprise Network member, Tom Flanagan, on the importance of establishing your brand. Tom is the Technology Director at Residential Properties Ltd., a syndicated technology columnist for Inman News and has spoken numerous times at Enterprise Network events.

Because Tom is one of our most forward-thinking members, we invited Tom to present at the conference on ways to bridge the gap between your brokerage’s brand and your customers through a usable website and superior customer service. In order to do this, it is important to understand that your brand consists of more than just your logo; your brand is everything, including your strategy, communication tools, agents and staff, website and more.

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2011 Active Enterprise Network Annual Conference: Bridging the Gap Between Broker and Customer

September 8, 2011

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As The Active Enterprise Network Conference quickly approaches, we’re excited for the discussion and innovation that will develop as a result of this unique conference.  The theme of this year’s conference is Bridging the Gap Through Personalization, and the first session will focus on bridging the gap between Broker and Customer. Below is an overview of topics that will be discussed during this  session.

Broker → Customer

Usability Vs. Branding: Your Logo is Not Your Brand
This session will help clarify the difference between usability and branding. Because we live in a customer-centric world, we need to keep usability at the forefront of design – not our branding. By focusing more on usability, you supply your customers with a higher quality experience that will then be associated with your brand. Keep in mind, your brand encompasses more than just your logo and design. It also includes your strategy and communication tools, your employees and facilities and most importantly your customer service.

Speaker:
Tom Flanagan
Technology Director
Residential Properties Ltd. (more…)

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Enterprise Network Members Make Real Trends 500 List

May 10, 2011

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Active Website would like to congratulate The Active Enterprise Network for another great year in 2011. With the release of The REAL Trends 500 Report, we’d like to take the time to spotlight several members who made the list.

Every year, REAL Trends ranks the performance of residential real estate companies across the country by sales volume, transactions, mortgage, etc. This annual report is a trusted standard of measuring performance, so again, congratulations to the following members! (more…)

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Active Website Speaks on Real Estate Insight

May 9, 2011

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Yesterday John Sable, Managing Partner at Active Website, had the opportunity to speak on Residential Properties Ltd.‘s weekly radio talk show, Real Estate Insight. Discussing emerging trends in the Real Estate Industry, John spoke about the recent launch of Residential’s lifestyle search engine and the benefits this latest search technology provides to buyers and sellers.

The first member to implement lifestyle search, Residential Properties is once again demonstrating why they’re leaders in the Rhode Island real estate market. Through Active Website’s technology and data provided by Onboard Informatics, Residential Properties is able to offer top-notch service and provide a more personalized experience for their online customers.

If you missed the live show, you can listen to the podcast by clicking here.

Related Posts:

10 Lifestyle Searches in 10 Weeks. First Up, Residential Properties!

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Residential Properties Ltd. Launches First Lifestyle Search on Enterprise Platform

April 21, 2011

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There has been a lot of buzz surrounding the release of lifestyle search on Enterprise Network members’ sites and we’re proud to announce that it’s finally time to launch our first lifestyle search engine! Through Active Website’s technology and data provided by Onboard Informatics, members now have access to the latest technology revolutionizing our industry.

The first member to adopt this feature is Residential Properties Ltd. Based in Providence, RI, Residential Properties has been serving the Rhode Island Real Estate market for over 30 years and was a great first candidate for the launch of this product. Working closely with Tom Flanagan, Residential’s IT Director and one of our most forward thinking members, we were able to implement a well-polished search engine that will meet the needs of their customers.

Customers visiting ResidentialProperties.com are now able to search for homes that match their unique lifestyle ranging from family-friendly neighborhoods with great schools to communities close to shopping, golfing, night life and more. By ranking criteria most important to them, customers can find their ideal home quicker and more efficiently than ever before. As an early adopter of this new technology, Residential Properties is able to further enrich the user experience and gain yet another advantage over the competition.

So without further adieu, check out the very first lifestyle search engine implemented for The Enterprise Network by visiting Residential Properties at www.residentialproperties.com/lifestyle_search. (more…)

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