Within The Enterprise Network, there is a big focus on increasing agent adoption of technology and resources. Because even if you have the best technology in the industry, it will not matter if no one is using it. There are many steps a company can take to improve their agent adoption, and all of them start with training.
Hasson Company Realtors has taken a slightly different approach to training their agents and improving their overall technology adoption. Through the creation of a new department, Agent Services, Hasson is now providing agent concierge services for all of their offices. This program has been reviewed highly by all their agents and certainly is a great topic for our monthly Enterprise Story.
I interviewed Director of Agent Services, Melissa Peterson, on this new department. She noted that their main goal is to provide their agents the same type of personal experience they provide to their clients. To do this, they have agent services representatives at every branch to train and assist their agents on technology, marketing, social media and maximizing efficiency. You can read the full interview below to understand more about their new training program.