Empower Buyers in Today’s Real Estate Market

February 5, 2013

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The current market is an interesting one. Inventory is low, which leans towards a seller’s market. In his bi-monthly video and newsletter series “MarketWatch“, David Howell at McEnearney Associates, gives a detailed opinion on why there are so few listings on the market.

I recently put my home on the market and was delighted to find out the home went under contract the same day it was listed and for the asking price! I couldn’t believe it, it sounded too good to be true.

Regardless of market conditions people have to move, and people who need to buy are in a frenzy looking to snap up the next good home to hit the market. Many properties are therefore going under contract on the day they are listed and many end up with sale prices higher than their (inflated) asking price!Empower Your Buyers

Needless to say, sellers love this type of market as do their agents who have an easier job and rewarding relationships with happier (than usual) clients.

But in such a market, how do you provide your buyers with an edge?

Many sites offer property alerts. The user signs up for an account, creates a search filter for the type of property and location they prefer, and the system notifies them once a property that meets their criteria hits the market (and the MLS).

When Baird and Warner launched their site on our platform (in late 2011), we introduced Exclusive Previews to our network. Not all the listing’s data is used, just a highlight of the most important features including the best images. The agent then chooses the time frame this listing will be kept “private” (i.e. how long before it will be posted to the MLS) and BAM, this agent just created a significant edge to all his/her potential buyers.These are similar to alerts, but have a distinct advantage. An agent enters their provisional listing into our admin panel first as opposed to the MLS.

An email goes out immediately to all buyers in the system that have matching saved searches, giving them that extra few days to see the property before the rest of the market does. That kind of competitive edge is hard to find. Your buyers will not be the typical frustrated buyers in this market who keep on seeing the home of their dreams being sold to someone else. Instead, they will be the ones ones walking away victorious as a result of your services and will become loyal customers, likely recommend your services to their circles.

Don’t keep your buyers waiting in line. Empower them with Exclusive Previews.

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Enterprise Story: Jeremiah Daly

January 11, 2013

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Members of The Enterprise Network receive cutting-edge technology for all of their real estate agents. They have access to rebrandable agent websites, mobile apps, lead tracking software, numerous  marketing tools and much more. To ensure agents are receiving up-to-date information on the technology and training available on our platform, every network member has an Enterprise Coordinator on their team.

This position acts as a liaison between management, agents and booj, The Enterprise Network technology provider. Today we are lucky enough to have an interview with one of our outstanding Enterprise Coordinators, Jeremiah Daly from Wright Kingdom Real Estate.

Always looking for new ways to bridge the gap between our technology and Wright Kingdom Real Estate’s agents, Jeremiah is one of our most active Enterprise Network members. I’m excited to share Jeremiah’s interview about what an Enterprise Coordinator is and how he stays on top of the latest technology. (more…)

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Regaining Trust in Real Estate Again: From the Mouth of a “Gen Rent”

August 31, 2012

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What’s worse than losing someone’s trust? Not much, right? We’ve all been there. It can take a long time to recover and often times it’s not easily forgotten. But what about when consumers lose trust in an entire industry?

According to a consumer survey taken by Gallup last year, the Real Estate Industry needs to undergo some damage control. Out of 25 business and industry sectors, real estate came up third to last in consumer trust, right next to the Oil and Gas Industry and the federal government (gross!). And according to the same survey, year over year the Real Estate Industry’s trust has steadily declined since 2006.

So it’s bad for us. Really bad. But why this bad?!

(more…)

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Enterprise Story: Todd & Meredith’s Cool Places

August 30, 2012

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Every month we are going to be sharing the story of different Enterprise Network members who are using technology in new and innovative ways. This month, we are lucky enough to tell the story of two agents from Milestone Realty Consultants, Todd Back and Meredith Lane, who are leveraging video for their business.

Video is quickly becoming an essential part of marketing. In fact, at our upcoming 2012 Enterprise Network Conference Tom Flanagan will be presenting on the importance of using video to connect with an online audience. Todd and Meredith are great examples of agents that know they needed to start taking steps to appeal to the next wave of buyers and sellers looking for Kentucky houses. Their idea? A video series highlighting their local community.

(more…)

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Instant America’s Affect on Real Estate

March 23, 2012

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(Retweet this Article!) When you see a really long line at a store, do you debate if the purchase is worth the wait? Do you skip making a meal because of the convenience of fast food? In today’s fast-paced world, you’re not the only one.

Instant gratification is no longer exclusive to the virtual world; it has translated to the physical world as well. People are no longer willing to wait longer than 15 minutes in line and 1/5th of people admitted to being rude if someone serves them too slowly.

Last week, OnlineGraduatePrograms.com released this infographic that discusses how the web’s instant gratification impacts customer expectations both online and offline. The graphic notes several interesting statistics, including:

  • If Google slows search results by just a 4/10th of a second, they would reduce the number of searches a day by eight million.
  • One in four people abandon a web page that takes more than four seconds to load.
  • 46% of Americans skip the theater and movie rentals for the convenience of pirated videos.
  • Each year, millions of Americans look for love in 3-8 minute speed dating sessions.
  • Amazon.com could potentially lose up to $1.6 billion each year because of a one second web page delay.

(more…)

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