At the 2010 Active Enterprise Network Annual Conference, one request we received from members was to expand our training and education initiatives to better reach our agents. In order to increase awareness of the features and functionality available on our platform, Active Website has created the New Media Department.
This department aims to increase adoption rates of new features and promote conversation, ideas and innovation to all Enterprise Network members through training documentation and videos.
Video categories include:
Tutorials
Active Community
Implementation
Product Showcase
In addition to these four main categories, custom client videos are available to members as well. For more details about the information covered in our videos, watch the following Active Community video that introduces our New Media Department.
At this year’s Active Enterprise Network Annual Conference, members from around the country gathered to discuss the latest technology trends and how to implement them into their business strategies. The conference focused on being an independent brokerage in today’s market and the importance of adopting innovation in order to stay ahead of the curve. The event also reiterated the importance of meeting the demands of our customers and what that means for the success of our brand. For those who were not able to attend, check out our highlight video below.
Ebby Halliday, founder and chairman of the board for Ebby Halliday Companies, traveled from Dallas, TX to New York City to make an appearance on The Huckabee Show that aired last Saturday on the Fox News Channel. Ukulele in hand, this soon to be 99-year-old woman didn’t miss a beat.
Ebby went on former Arkansas Governor and presidential candidate’s talk show to discuss the company’s 65th anniversary, her real estate journey and her book, Ebby Halliday: The First Lady of Real Estate. Having yet to retire, Ebby has been influential in the real estate industry.
Ebby’s guest appearance was reported as the highest rated segment from that night’s show and the responses have been pouring in ever since.
Below is a video clip from last weekend’s show in case you missed it.
Looking for a Kentucky house of your dreams? Look no further. Today Enterprise Network Member, Milestone Realty Consultants, launched their new website in collaboration with Active Website. With the addition of new cutting-edge technology, Milestone’s goal is to create a user-friendly environment that engages customers and provides top-notch services to those looking for Louisville, Georgetown, and Lexington homes – plus other communities in the surrounding area.
Keeping the customer at the forefront of their design, Milestone believes they are now better positioned to be the leading real estate company in the region. The new website features a variety of user friendly enhancements including advanced Individual Property Websites, the integration of multimedia services, and the ability to access real time data from mobile devices.
Milestone’s website platform also includes:
The integration of the “Where do I Go Next?” button that provides users with a pre-engineered path option for relevant browsing.
Established Agent Websites to aid in each agent’s individual branding while utilizing features from the home site.
The inclusion of social media sites such as Facebook, Twitter, and a corporate blog.
The ability for customers to create a Property Alerts account in order to receive emails when properties match their listed criteria.
Tour our cities videos that stream community overviews directly from the homepage.
Community information pertaining to neighborhood statistics, school information, and links that may be of interest to users.
By focusing on the customer’s needs, this one-stop shop real estate company is dedicated to providing quality service. From their real estate division to their rental and relocation divisions, these experienced professionals will help consumers find a home with the help of the new website while increasing their SEO standing. To find out more about the company, visit www.milestoneky.com.
At our conference this year, Tom Flanagan, Director of Information Technology at Residential Properties, spoke about the importance of unique and engaging content. According to Tom, last year 200 of the top Real Estate sites accounted for 95% of the real estate traffic online. Because of this, it’s crucial to find ways to set yourself apart from the competition.
By providing sticky material to our websites, we are able to enrich the user experience as well as improve our company’s SEO. Today, we’d like to showcase Residential Properties and a few of the ways they’re reaching customers through various platforms and reinforcing the importance of content.
Earlier this week we posted a blog discussing the need for telling a story in regards to our property listings. We showed a great example of how good writing can increase SEO and create an emotional connection with consumers. At Residential, they’re taking this a step further. Below is a video posted on YouTube that provides a great description of not only the property listing, but the community as well.
Yet another way Residential is providing content to consumers is by hosting a radio talk show called, Real Estate Insight. Every Sunday morning at 10am Eastern Standard Time Sally Lapides and her team discuss today’s hottest real estate topics. By going to their website, you can listen to the live show or catch a past airing in the archives section on Podcast. This not only allows users to hear more about the world of real estate, but is another way Residential can keep people on their site. You can also find a more in-depth discussion on the show’s blog, www.realestateinsight.com.
Finally, we’d like to mention what Residential is doing to get the entire company involved in the process. Every Season, they hold an internal photo contest and everyone in the company is encouraged to submit a photo they have taken of the community. The winning photos are then displayed on their homepage slide show as well as the blog. Your blog is a great publishing platform and is a vital way to engage your consumer. Click here to see this year’s spring winners.
So take these examples as advice for advancing your company’s website. Social networking, blogging, and contests allow for dialogue with the consumers and are just a few of the ways you can reach them. The longer you keep a user’s attention, the better your odds that they’ll remember you!
