At Active Website, we’re constantly striving to create the most innovative, user-focused products that help our clients achieve the best results. To do this, we map out future trends to make sure that our technology stays on-point, ahead of the curve and does not become obsolete. As a result, we have identified the following trends that are revolutionizing the Real Estate Industry.
Search
With 90% of real estate searches beginning online, search is the most important asset on any real estate website. Our new search functionality provides users with numerous search options and helps buyers find homes based off their lifestyle, desired location and much more than just traditional property details.
Mobile
With over 53 million Smartphone users in the US, it is clear that having a mobile strategy is a must. Not only are customers able to receive information quickly while on-the-go, it allows us to communicate with them at anytime and at their convenience. Because mobile technology is constantly evolving, it is important to not only have a mobile enabled site, but to also have a plan for reaching our customers through these devices.
Social
Social media has created a tremendous amount of buzz since its inception and, whether you like it or not, it’s here to stay. While there may be many ways to engage with your audience on social platforms, there are numerous data mining capabilities as well. By developing features that allow us to personalize the experience for each user, we’re able to increase the usability and convenience of our sites.
To help our members remain leaders in their respective regions, we’ve developed several new features that relate to these key areas. For more information on what these features entail, please watch the video below.
