June 10, 2010
Want to learn more about the latest and greatest cutting-edge technology that 9 out of the top 10 global brands are using? If you’re attending this year’s Inman Real Estate Connect conference in San Francisco, Active Website wants to meet with you to give you the inside scoop!
The first company in the real estate technology realm utilizing Tobii Technology’s eye tracking system, Active Website can walk you through a live demonstration to see how users interact with your website. This technology has helped make companies like Google, Microsoft and Amazon number one in their respective markets. Below are the results of a sample usability test for Where’s Waldo? conducted by Active Website earlier this year.

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March 16, 2010

Today, we want to begin our discussion on usability. This is a hot topic for the Active Enterprise Network as we continue to evolve in order to meet the demands of our customers. We need to remember that usability is crucial to the success of our websites and we must have a plan of action. Understanding how users are interpreting our sites will help us adapt to their needs.
Just like our websites, we need to keep our customers in mind when it comes to our blogs. A few weeks ago, we did a video presentation on How to Write an Effective Blog for our Active Community Series that covered guidelines for writing a post that will most appeal to your readers. Today, we want to take that a step further and discuss the importance of your overall blog site.
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