Looking for a Kentucky house of your dreams? Look no further. Today Enterprise Network Member, Milestone Realty Consultants, launched their new website in collaboration with Active Website. With the addition of new cutting-edge technology, Milestone’s goal is to create a user-friendly environment that engages customers and provides top-notch services to those looking for Louisville, Georgetown, and Lexington homes – plus other communities in the surrounding area.
Keeping the customer at the forefront of their design, Milestone believes they are now better positioned to be the leading real estate company in the region. The new website features a variety of user friendly enhancements including advanced Individual Property Websites, the integration of multimedia services, and the ability to access real time data from mobile devices.
Milestone’s website platform also includes:
The integration of the “Where do I Go Next?” button that provides users with a pre-engineered path option for relevant browsing.
Established Agent Websites to aid in each agent’s individual branding while utilizing features from the home site.
The inclusion of social media sites such as Facebook, Twitter, and a corporate blog.
The ability for customers to create a Property Alerts account in order to receive emails when properties match their listed criteria.
Tour our cities videos that stream community overviews directly from the homepage.
Community information pertaining to neighborhood statistics, school information, and links that may be of interest to users.
By focusing on the customer’s needs, this one-stop shop real estate company is dedicated to providing quality service. From their real estate division to their rental and relocation divisions, these experienced professionals will help consumers find a home with the help of the new website while increasing their SEO standing. To find out more about the company, visit www.milestoneky.com.
Jakob Nielsen, “the guru of web page usability”, wrote an interesting column a while back entitled, Usability 101: Introduction to Usability, that spoke about the fundamentals of usability and why it matters. Usability, as Nielsen defines it, is a “quality attribute that assesses how easy user interfaces are to use.” Usability also refers to “methods for improving ease-of-use during the design process.”
This is an important reminder for the Enterprise Network. It’s sometimes easy to take for granted that the most crucial aspect of a website is the ability for users to navigate through it and accomplish their goals. If a website is difficult to use, fails to explain clearly who the company is and what they do, or if it’s content isn’t easy to read, there is a good chance the user will leave and not come back.
As Nielsen so clearly states, “If a user cannot find the product, they cannot buy the product either.”
Nielsen lists 3 key components to improving usability:
Get hold of some representative users, such as home buyers and sellers.
Have the users perform representative tasks with the design.
Observe what the users do, where they succeed, and where they are having problems with the user interface. Be quiet and let the users do the talking.
By focusing on the consumer, we can address these above concerns in an effort to deliver what users want, and in the process, create happy, loyal, return customers. When we prioritize the needs and wants of our users, in the end we guarantee a higher success rate and higher ROI on any website efforts.
To read more from Nielsen’s column, sign up for the bi-weekly newsletter, and to read about some misconceptions about usability, go to Jakob Niesen’s Alertbox.
We generally talk about Search Engine Optimization how to’s and best practices, but today I wanted to mention the new trends and technologies of Search Engines. There are many up and coming search engines, and each one is focused on making a better search. This is being implemented in many ways, from faster and real time results to personalized searches, interfaces for results and clustered results for easier browsing.
CNN recently wrote and article about these new search engines, “Instead of trying to be Google killers, these sites have more humble aspirations: to be alternatives to the industry giants. ” (more…)
One of the newer applications on Facebook that was just pointed out to me comes from eListit. This new app comes at a cost of course…but you can try it free for 14 days. We always talk about the benefits of social networking, and we are generally talking about networking with people and creating relationships. But here is a practical application for social networking. Overall I think it is just one more way social networking can help add to your business. Is anyone already using this Facebook app?
This should bring a smile to every female’s face…the ever popular shopping website Zappos.com has an interactive map where you can watch people shop for shoes!
That’s right- “You’re watching orders placed on the Zappos.com website, from all over the United States, coming in and being mapped to the location the order is being shipped to, in real time.” Check it out here Zappos Map. (more…)
