There are several ways you can make use of keywords in content outside the well-known direct match that is most common. As search engine algorithms evolved over the last decade, a stronger understanding of semantics and context has emerged.
For example, the early algorithms understood that a dog and a puppy were related and loosely synonymous. Additionally, the understanding was that the adjective boiling was related to heat. However, early implementations of search algorithms would return word association errors that resulted in the understanding that ‘hot dog’ was loosely related to the phrase ‘boiling puppy.’
