(Tweet this article!) It’s resolution time! And despite the sudden irritation you feel from your gym being over crowded by all the “resolutioners,” there is something special about the idea of starting fresh. It’s empowering! This month SEO Juice will dive into 2012 SEO resolutions: Getting organized, getting fit and making new friends in order to improve your SEO.
After all, just as it is so with every holiday season, it’s far more important what you choose to do between New Years and Christmas than it is between Christmas and New Years. So let’s start the year off right!
Getting Organized:
It’s on just about every New Year resolution list. In 2012, with the mix of social media, content creation, content promotion, relationship building and staying on top of the changing industry, being organized can seem overwhelming. With search becoming more and more social, it’s no mystery that blogging and engaging in social media can be one of the most valuable tools to improve your SEO and develop a stronger brand.
So how do we make getting organized less overwhelming?
Create a Content Calendar – A content calendar can be created in an hour or two and can ease the stress in the long run. Make a plan for when you will post articles to your blog or have an article ready for a guest post. Take into account all the different holidays or events on the horizon and be thinking of how you will capitalize on them with your content.
Social Media Plan – Write down your social media goals, how you want to engage with your fans and what types of links/articles you want to share with them. Create guidelines for the types of statuses and links you want to post, keeping them in line with your goals. But remember, your social profiles need to be more than virtual paperweights. Give your fans a reason to come back to your fan page and click through to your website again and again. Be engaging! Ask their opinions and answer their questions. This is the key to building their trust, building links and becoming an authority online.
Contact List – Keep a running spreadsheet of your opportunities online and your contacts to get your content published. Jot down their information and the types of articles a particular website publishes. As this list builds up, you’ll be much more organized and ready when it comes time to guest post.
The rise of hyperlocal content is undeniable. The increased availability of this information is making our customers not only demand it, but expect it from us. Because we’re in the Real Estate Industry, we have the unique advantage of already being experts in our local markets. As brokers, we have close ties to the community because it’s our job to know what’s happening in our area. Agents at listing presentations and showings need to know market statistics on the neighborhood. Is there a lot of crime in the area? How are the schools in this community? What did the house down the street sell for? These are questions we deal with on a daily basis.
