Happy Friday everyone and welcome to our next installment of the Active Community! Today, we’re going to be wrapping up our discussion on search objectives by presenting you a list of takeaways from the previous 5 episodes. If you missed any of these presentations, please go back and watch them for some useful information in terms of search engine optimization. Search is such a relevant topic right now and it’s really important to understand how to utilize this knowledge to increase traffic to your site. For more information, watch the video below on our recap of 2010 search objectives.
Finished! You’ve just completed another cleverly written, mind-blowing masterpiece for your blog and you’re getting ready to post it. You click the “Publish” button and sit there waiting for the first comment to be made. 15 minutes pass – why hasn’t anyone said anything yet? Hours were spent creating this amazing blog and now your palms are beginning to sweat as self doubt starts to take over. Maybe the blog wasn’t as good as you thought. If only there was a way to know if your blog was effective!
Just like dating, there are rules we must follow when blogging in order to establish the foundation for a solid relationship. At Active Website, we work with Active Enterprise Network Members to ensure they’re getting the most out of their blogging experience. Most people go on a first date with certain expectations – the same is true for blog readers. By focusing on a few simple rules, Network Members can reach their followers in a way that will fill the needs of both parties – hopefully creating a lasting union. This post focuses on guidelines to follow when blogging as they relate to dating. For more information on how to write an effective blog, check out this week’s Active Community video presentation as well.
There are several ways you can make use of keywords in content outside the well-known direct match that is most common. As search engine algorithms evolved over the last decade, a stronger understanding of semantics and context has emerged.
For example, the early algorithms understood that a dog and a puppy were related and loosely synonymous. Additionally, the understanding was that the adjective boiling was related to heat. However, early implementations of search algorithms would return word association errors that resulted in the understanding that ‘hot dog’ was loosely related to the phrase ‘boiling puppy.’
This week, Active Community wants to bring your attention to the importance of building your local brand. A crucial element of this is deciding what you want your message to be. Because there are so many ways to communicate, it’s necessary to develop a strategy for how you’re going to attack this.
In order to successfully build your brand, there are a few things you need to consider. First of all, you need to create an online presence. In today’s competitive market, what you say online is just as important – if not more – than what you say offline. In order to better position ourselves on the web, we need to take a closer look at our offline networks. This is a great resource to tap into, but is often times overlooked. Reach out to your local community groups, trade groups,etc. and bring these people online with you. It’s not just important to build a global online community - it’s important that you’re communicating with the the right people.
