Active Enterprise Network July Newsletter

August 13, 2010

Filed under: Active Website,Enterprise Network,Enterprise Network Monthly Newsletter,Inman RE Connect 2010,Real Estate Technology
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July proved to be a busy month for Active Website so we’ve released our monthly newsletter in order to keep you informed! Included in our newsletter is new product releases, Enterprise Network Members in the news, our Idea of the Month and Employee of the Month winners, plus information on what’s ahead in 2010 and more.

Our team worked hard over the past few months and we are happy to announce the release of several new products for The Network including the LCD Display Application that showcases featured listings in their lobby and our mp3 player that allows members to upload mp3 files on any page within their site in a custom Flash player. Still to come for Active Website this year includes SEO site audits and the new mobile website for LifeCycle, Active’s inquiry management system.

In addition, we would  like to congratulate Sean O’ Toole and Chris Robak for being July’s Idea of the Month and Employee of the Month respectively for their dedication to the team.

For more information on our team, product releases and other related news,  read our July Newsletter.

Active Community: Email Marketing is Back

August 6, 2010

Filed under: Active Community,Inman RE Connect 2010,Real Estate Technology
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At Inman Real Estate Connect SF, one of the sessions touched on the importance of email marketing for your business. While many see this as an outdated form of communication – there is actually a lot of value that can be derived from an email campaign. With technology evolving constantly, what is popular today might be old news tomorrow. However, email marketing is a constant in this ever-changing landscape. Apart from all other activities on the web, the most used by all is still email.

So we need to use this to our advantage. Buying or selling a home does not happen overnight. Many of our customers will spend several months researching and looking at homes before they’re willing to make a commitment, while other customers may not quite be ready to buy a home, but know within the next year they will be. Communicating with our customers on a regular basis lets them know we’re here when they’re ready to begin the process.

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Glengarry Glen Jaws

August 2, 2010

Filed under: Active Website,Enterprise Network,Real Estate Technology
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Since it is the Discovery Channel’s much-beloved Shark Week, I figured a shark-themed article might be fun.  En joy!  (It’s my first one.)

There’s a joke in Woody Allen’s Annie Hall that goes something like this: “A relationship is like a shark – it has to keep moving forward or it dies.”

Replace the word “relationship” with “business” and the statement remains true.

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Active Community: Top 5 Takeaways from Real Estate Connect SF

July 23, 2010

Filed under: Active Community,Active Website,Conferences & Events,Enterprise Network,Inman RE Connect 2010,Real Estate Technology
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We took some time away, but Active Community is back! Having just returned from the Inman Real Estate Connect Conference in San Francisco, our next series will introduce major themes we saw at this year’s event. Below is an overview of the top 5 takeaways from the conference that we will be expanding on in more detail over the next several weeks. So make sure to keep checking back on Friday afternoon’s to find out how to apply these topics to your business.

Looking back on last week’s conference, it was a pleasure to see that our innovations and predictions over the past year have been sought out by others in the industry. Inman was an affirmation to what Active Website has been trying to instill in The Enterprise Network. With our conference last year focusing on creating a customer-centric business model, it was encouraging to see Inman starting to drive home the point that we need to find ways to better meet the demands of today’s consumer.

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Meet Tobii at Inman Real Estate Connect!

June 10, 2010

Filed under: Active Website,Conferences & Events,Inman RE Connect 2010,Real Estate Technology,Usability
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Want to learn more about the latest and greatest cutting-edge technology that 9 out of the top 10 global brands are using? If you’re attending this year’s Inman Real Estate Connect conference in San Francisco, Active Website wants to meet with you to give you the inside scoop!

The first company in the real estate technology realm utilizing Tobii Technology’s eye tracking system, Active Website can walk you through a live demonstration to see how users interact with your website. This technology has helped make companies like Google, Microsoft and Amazon number one in their respective markets.  Below are the results of a sample usability test for Where’s Waldo? conducted by Active Website earlier this year.

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