Real Estate Comes to Pinterest

January 27, 2012

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(Tweet this article!) If you haven’t heard of Pinterest by now, I HIGHLY recommend checking out this new site that allows you to make virtual pinboards of items you find interesting – from recipes to crafts to fashion and more. I’ve been a member of Pinterest for several months now, and besides the fact that I’m sleep deprived from spending all night pinning my favorite items and browsing other’s boards for my next project idea (seriously, it’s my latest online addiction), I think this platform provides a unique opportunity to the Real Estate Industry.

Pinterest and real estate seem to be a natural fit. Pinterest has proven to be a great resource for those looking to design their dream kitchen, find DIY home improvement projects and browse boards for other inspirational ideas for interior decorating. And because Pinterest visits increased 4,000% in just six months landing them in the top 10 most visited social sites in Nov. 2011, this is one site you need to get on board with (no pun intended).

The above image is an example of how one member is using this social platform to their advantage. For more info check out Reinhart Realtors on Pinterest! They’ve done a great job inspiring their followers with pins ranging from restaurants in their area to housewarming gifts to master bathroom ideas and more.

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Network Mobile Traffic Is Double Internet Average

January 26, 2012

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(Tweet this article!) Last week, we released our mobile Individual Property Websites (IPWs) and as a follow up, we want to discuss why we felt there was a need to release these mobile IPWs now.  As we all know, the usage of mobile is continuing to grow as more and more Americans are adopting Smartphones – which in turn is generating more mobile traffic to the internet and your website.

In a report released last October by comScore entitled Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits, they found that 6.8% of all internet traffic came from mobile.

After reading this, we wanted to see how this compared to mobile views across The Enterprise Network statistics. After reviewing our analytics, it turns out that as of December 2011, The Enterprise Network receives, on average, 14.42% of all traffic from mobile – double what the internet as a whole is experiencing.

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Mobile IPW’s Now Available for Network Members!

January 19, 2012

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(Tweet this Article!) We’re pleased to announce that mobile-enabled Individual Property Websites (IPWs) are now available on The Enterprise Platform! With over 53 million SmartPhones in use in the United States, having your website enhanced for mobile viewing is important in order to provide potential buyers with detailed property information on-the-go. Designed with usability in mind, our mobile IPWs give customers the ability to navigate a property website with ease anytime, anywhere.

Customers will be able to scan a QR code or enter the property’s URL on their mobile device to be directed to the mobile version. Once a customer lands on the IPW, they are given the option to request additional information about the property or click-through to the photo gallery, property details, map view, agent information and more.

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New Year’s SEO Resolutions for 2012

January 5, 2012

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SEO Juice

(Tweet this article!) It’s resolution time! And despite the sudden irritation you feel from your gym being over crowded by all the “resolutioners,” there is something special about the idea of starting fresh. It’s empowering! This month SEO Juice will dive into 2012 SEO resolutions: Getting organized, getting fit and making new friends in order to improve your SEO.

After all, just as it is so with every holiday season, it’s far more important what you choose to do between New Years and Christmas than it is between Christmas and New Years. So let’s start the year off right!

Getting Organized:

It’s on just about every New Year resolution list. In 2012, with the mix of social media, content creation, content promotion, relationship building and staying on top of the changing industry, being organized can seem overwhelming. With search becoming more and more social, it’s no mystery that blogging and engaging in social media can be one of the most valuable tools to improve your SEO and develop a stronger brand.

So how do we make getting organized less overwhelming?

Create a Content Calendar – A content calendar can be created in an hour or two and can ease the stress in the long run. Make a plan for when you will post articles to your blog or have an article ready for a guest post. Take into account all the different holidays or events on the horizon and be thinking of how you will capitalize on them with your content.

Social Media Plan – Write down your social media goals, how you want to engage with your fans and what types of links/articles you want to share with them. Create guidelines for the types of statuses and links you want to post, keeping them in line with your goals. But remember, your social profiles need to be more than virtual paperweights. Give your fans a reason to come back to your fan page and click through to your website again and again. Be engaging! Ask their opinions and answer their questions. This is the key to building their trust, building links and becoming an authority online.

Contact List – Keep a running spreadsheet of your opportunities online and your contacts to get your content published. Jot down their information and the types of articles a particular website publishes. As this list builds up, you’ll be much more organized and ready when it comes time to guest post.

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How Will You Sell Real Estate in the Year 2030?

December 2, 2011

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(Tweet this article!) Kicking off our Holiday Blog Swap, we’d like to take a closer look at the future of real estate and what we can do to prepare ourselves for continued success. At this year’s annual conference, we had the privilege to hear Eric Thompson, President/CEO at The Group, Inc. Real Estate, explain the Vision 2030 Project and answer the important question: What does a brokerage, agent and customer look like in 2030?

The Vision 2030 Project was developed to answer this question by reaching out to sales partners at The Group Inc., local developers and other agents in the community. Based on his extensive research and feedback from innovative thinkers in the industry, Eric shared his findings with The Active Enterprise Network in order to set the stage for further growth among members.

But what does the future of real estate look like?

With more and more people beginning their home search online, the roles have changed – and will continue to evolve over the next few years.

In 2000, 48% of people found their home through a realtor and only 8% found their home online. Fast forward 10 years and we find that only 38% found their home through a realtor in 2010 while 37% found their home online. The percentage of homebuyers who find their home online will only increase by 2030. Why is this?

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