How Will You Sell Real Estate in the Year 2030?

December 2, 2011

Filed under: 2011 Active Enterprise Network Annual Conference,Active Enterprise Network,Agent Training & Education,Holiday Blog Swap,Real Estate 2030,Real Estate Community,Real Estate Technology,The Group, Inc.
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(Tweet this article!) Kicking off our Holiday Blog Swap, we’d like to take a closer look at the future of real estate and what we can do to prepare ourselves for continued success. At this year’s annual conference, we had the privilege to hear Eric Thompson, President/CEO at The Group, Inc. Real Estate, explain the Vision 2030 Project and answer the important question: What does a brokerage, agent and customer look like in 2030?

The Vision 2030 Project was developed to answer this question by reaching out to sales partners at The Group Inc., local developers and other agents in the community. Based on his extensive research and feedback from innovative thinkers in the industry, Eric shared his findings with The Active Enterprise Network in order to set the stage for further growth among members.

But what does the future of real estate look like?

With more and more people beginning their home search online, the roles have changed – and will continue to evolve over the next few years.

In 2000, 48% of people found their home through a realtor and only 8% found their home online. Fast forward 10 years and we find that only 38% found their home through a realtor in 2010 while 37% found their home online. The percentage of homebuyers who find their home online will only increase by 2030. Why is this?

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Enterprise Network Members Participate in Holiday Blog Swap

December 1, 2011

Filed under: Active Enterprise Network,Blogging,Holiday Blog Swap,Real Estate 2030,Real Estate Community
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On December 15th, The Active Enterprise Network will be hosting the first Network-wide Holiday Blog Swap. Stemming from a recent discussion at The Active Enterprise Network Annual Conference, 17 of the most influential brokerages across the United States are coming together to discuss the future of real estate by answering the question: what will real estate look like in the year 2030?

Trading blogs for a day, the Holiday Blog Swap will provide consumers and real estate professionals a full spectrum of “Real Estate in 2030” and how new technologies are changing the industry. As the year comes to an end, this national discussion is an excellent way to gain perspective and learn from some of the brightest minds in real estate.

This inaugural event launches on Thursday morning, December 15th. Readers are encouraged to join the conversation by leaving comments or using Twitter with the hashtags #ENBlogSwap and/or #RE2030.

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Conference Highlight:Collaboration Within a Network

October 21, 2011

Filed under: 2011 Active Enterprise Network Annual Conference,Active Enterprise Network,Collaboration,Conferences & Events,Real Estate Community
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At this year’s Active Enterprise Network Annual Conference, members had the opportunity to hear from Verizon’s Community Manager, Becky Carroll, on the power of collaboration. During her presentation, Becky focused on how a network can inspire ideas and create a sense of community with our customers. Taking this one step further, Becky helped set the stage for an in-depth discussion on how Enterprise Network members can build a stronger community not only with our customers, but with one another as well.

Following Becky’s presentation, members participated in an open forum discussing new ways to increase communication with other brokerages in The Network. Due to the market exclusivity among our members, the session allowed us to come together in a non-competitive environment to discuss ways to drive innovation forward through the sharing of technology, ideas, best practices and more.

The following video ended the conference and reinforced the power of The Active Enterprise Network. By encouraging innovation and giving each member the resources needed to do so, we can work together and still maintain our independence within a network – because together, we are stronger. Our buying power increases, our costs are reduced and our learning curve is exponential as we collaborate and evolve together. (more…)

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Conference Highlight: Rules of Engagement with Ze Frank

October 20, 2011

Filed under: 2011 Active Enterprise Network Annual Conference,Blogging,Real Estate Community,Social Media
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Comedic Digital Savant, Ze Frank, opened The 2011 Active Enterprise Network Annual Conference with singing and laughter. Ze’s discussion centered on online engagement and overcoming the fear that can come with implementing new technology.

Creating a culture centered on technology can be difficult due to the varying degrees of skill levels when it comes to your agents and staff. One of Ze’s main points, however, focused on getting agents back to the basics of communication when it comes to social technology. Agents have built a career based on communication and relationships, but they need to do a better job taking their offline communication skills and making the transition online through blogging, Twitter, Facebook and so on. Having a network of followers and providing content is not enough, you need to have your audience actively engaged with your content as well.

Getting your audience engaged in your content can be an intimidating task. Ze Frank noted that the fear of doing this often stems from the lack of face-to-face communication and losing behavioral contexts online. For these reasons, it can be hard to find your voice online when using social media. (more…)

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2011 Active Enterprise Network Annual Conference: Bridging the Gap Between Broker and Broker

September 30, 2011

Filed under: 2011 Active Enterprise Network Annual Conference,Active Enterprise Network,Conferences & Events,Real Estate Community
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We are finishing our sneak preview blog series leading up to our Active Enterprise Network Annual Conference with highlights on our last session, Bridging the Gap Between Broker and Broker. This session will be kicked off by a keynote presentation from Becky Carroll, Community Manager at Verizon. Her presentation will discuss the importance of collaboration and community and will inspire ideas throughout The Enterprise Network. Below is an overview of the topics that will be discussed in the last conference session following our keynote address. (more…)

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