This week, Active Community wants to bring your attention to the importance of building your local brand. A crucial element of this is deciding what you want your message to be. Because there are so many ways to communicate, it’s necessary to develop a strategy for how you’re going to attack this.
In order to successfully build your brand, there are a few things you need to consider. First of all, you need to create an online presence. In today’s competitive market, what you say online is just as important – if not more – than what you say offline. In order to better position ourselves on the web, we need to take a closer look at our offline networks. This is a great resource to tap into, but is often times overlooked. Reach out to your local community groups, trade groups,etc. and bring these people online with you. It’s not just important to build a global online community - it’s important that you’re communicating with the the right people.
