July 8, 2011
The chatter in and around social media has been growing for years. Social media has opened up many doors for people to communicate with others, reconnect with old friends and easily share information with mass audiences.
With the increase of users on social sites, many businesses have started focusing part of their marketing initiatives on social media. It has given businesses a new way to communicate with their customers who are using social networks every day. Many businesses have adapted quickly to these platforms while others are still slow to make the transition.
However, whether you like it or not, social media is here to stay as more people are jumping on board every day. I recently saw an interesting infographic, from Postling and Mashable, which depicted the Real Estate Industry’s adaptation to social media. (more…)
July 1, 2011
In an effort to provide more value to targeted ads, Facebook is rumored to be undergoing its first major redesign in over a year. This redesign will prominently affect Facebook ads by keeping the placement of advertisements static. The navigation bar at the top of the screen, and even the site’s footer, will also remain static.
What’s important about this change? It will lead to better ad positioning and increased exposure. Facebook ads will have longer face time with the user since the ads will follow them as they scroll down the page. It will also limit the amount of advertisements on each page giving your Facebook ad more prominence. This new functionality may mean that Facebook can charge more for these ads, but you can enjoy a higher click-through rate as a result. (more…)
April 15, 2009
“1/3 of Adult Internet Users have a Profile on a Social Networking Site, Up from just 8% in 2005″
There was an article in USA Today recently that talked about how Baby Boomers are heading online to participate in Social Networking. We generally talk about using social networking for professional reasons but this article in particular focused more on the differences in uses by generations. The boomers who are mostly just getting online now are looking to make friends, catch up with old acquaintances and keep in touch. USA Today notes that the biggest difference between generations is the interest in making new friends. Older generations are looking to find like minded people, chat and get to know them while younger users are there to see what their current friends are doing, not to find new ones. Either way people are truly embracing the popular technology and it is changing society, “affecting everything from TV viewing habits to the way companies peddle products.”
As part of the article, Josh Quittner of Time magazine gave some suggestions geared towards those individuals over 40 that are joining the online social network revolution. Although a little cynical, I do think he offers some valid basic advice. Read on for fun and think about what you are or shouldn’t be doing with your online networks.
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