Here we go! Century 21 Real Estate LLC just launched a branded Channel on YouTube (http://www.youtube.com/century21). Featuring candid, “emotional” open home tours with sellers and agents doing interviews and voiceovers, the videos are right in synch with the changes we are seeing in Web 2.0. The company is featuring a contest for submissions, with online voters choosing the winners.

The landscape of marketing is changing fast. Your listings are modern day content, and in order to get the most of the Web 2.0 environment you need to distribute this content in as many ways as possible. The work only begins when you shoot the footage. You need to have a local, regional, national and international network for your distribution. (more…)