Three Ways to Increase Your Website’s SEO

December 18, 2008

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Do you know how many people are visiting your website vs. your competitor’s website?

Your website’s search engine rankings are greatly affecting your number of visitors. In a report by Jupiter Research earlier this year, researchers found that “65% less people view second, third and fourth page results than view and use first page results.” That’s probably not surprising to most of us. How often do you click through to even page two when searching? Most likely, not often which means all those people out there searching for real estate in your area probably aren’t either. Being on the first page of results for any search engine should be the ultimate goal for your brokerage website.

Here are three easy solutions Active Website offers to increase your SEO standings:

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Wright Kingdom Adoption of IPW’s a Success

May 9, 2008

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We want to highlight Enterprise Network member, Wright-Kingdom, for their usage of Individual Property Websites (IPW’s). The Boulder, CO-based company uses the technology for nearly 95% of their listings! They post the URL (see http://www.wkre.com/1498) as a sign rider for almost every home for sale, inviting potential buyers to the company’s website for more details. The IPW’s are also linked to from the corporate site as well as Individual Agent Websites.  (more…)

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