January 19, 2012
(Tweet this Article!) We’re pleased to announce that mobile-enabled Individual Property Websites (IPWs) are now available on The Enterprise Platform! With over 53 million SmartPhones in use in the United States, having your website enhanced for mobile viewing is important in order to provide potential buyers with detailed property information on-the-go. Designed with usability in mind, our mobile IPWs give customers the ability to navigate a property website with ease anytime, anywhere.
Customers will be able to scan a QR code or enter the property’s URL on their mobile device to be directed to the mobile version. Once a customer lands on the IPW, they are given the option to request additional information about the property or click-through to the photo gallery, property details, map view, agent information and more.
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February 19, 2009
I just finished taking a quiz on the Realtor Magazine’s website and got an 8 out of 10. Turns out I know buyers and sellers! The quiz I took was “How Well Do You Know Buyers and Sellers?” Question #8 stood out to me as a website developer and technology solution provider. I feel that Active Website offers a great solution for this issue, but first lets review the question.
Question: What do buyers particularly value when visiting a real estate website?
Answer: Photos – “Buyers love photos – 86 percent said photos were ‘very useful’ on a Web site, which was the highest ranked…”
Active Website offers Individual Property Websites as part of our Enterprise Platform. IPWs allow for an unlimited number of photos, just what the buyers want. While providing each property with a unique webpage to boast its features, these websites will engage buyers and impress your sellers. (more…)
February 6, 2009
So this is just a quick Friday message about something I read yesterday.
According to the National Real Estate Agents Study by The Real Estate Book:
“Over the next six months, the channels respondents expect to spend the most money on are: Internet marketing (40%) and the respondents’ own personal websites (32%).”
So think about this. As a brokerage, if 40% of your agents plan to spend money on Internet marketing, wouldn’t you like to benefit as well? Having a solution in which your agents have multiple ways of marketing online, branded and linked to your company website, not only makes your branding consistent but will improve your search engine rankings. If agents want to spend money on Internet marketing, why not have them spend it through you in a way that benefits not only them and their clients, but also the brokerage?
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January 2, 2009
Recently REALTOR® Magazine posted an article online discussing their “2009 Technology Checklist.” I am excited to say that Active Website’s Enterprise Platform can help you with more than half of their recommendations. They separated their list into two sections “The 4 Essentials” and “Tech Trends for 2009.”
The 4 Essentials
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Phones- REALTOR® Magazine highly recommends smart-phones for Realtors on the go. The popularity of this phone reaches far beyond the real estate realm. Your customers too are using these devices. Did you know that Active Website offers Mobile Interface Technology for all of our Enterprise Network Members? This technology allows your customers to easily browse your website and your listings anytime , anywhere on their personal media devices.
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Computers- Not only are smart-phones being carried around but so are ultra-portable computers. Most real estate agents as well as customers are bringing their computers with them. Rapid expansion of wireless networks, compact sizing of laptops and dependability are spreading the use of laptop computers outside of the home and office. Make sure your website is readily available to these mobile customers with outstanding SEO Rankings. Did you know that Active Website guarantees first page search placement for all of our Enterprise Network Members? If you’re not popping up on the first page of Google or Yahoo, you’re not going to be viewed.
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Cameras- We all know the difference a good camera makes in quality photos. Yet just as important as quality is quantity. (more…)
At this year’s conference, we wanted to shed light and increase awareness on a few of the syndication issues we’re seeing in the Real Estate Industry today. When it comes to syndication, we admit, we don’t have all the answers (yet). However, the future of syndication is in your hands and by engaging in an open discussion, we hope to educate 
