February 19, 2009
I just finished taking a quiz on the Realtor Magazine’s website and got an 8 out of 10. Turns out I know buyers and sellers! The quiz I took was “How Well Do You Know Buyers and Sellers?” Question #8 stood out to me as a website developer and technology solution provider. I feel that Active Website offers a great solution for this issue, but first lets review the question.
Question: What do buyers particularly value when visiting a real estate website?
Answer: Photos – “Buyers love photos – 86 percent said photos were ‘very useful’ on a Web site, which was the highest ranked…”
Active Website offers Individual Property Websites as part of our Enterprise Platform. IPWs allow for an unlimited number of photos, just what the buyers want. While providing each property with a unique webpage to boast its features, these websites will engage buyers and impress your sellers. (more…)
February 6, 2009
So this is just a quick Friday message about something I read yesterday.
According to the National Real Estate Agents Study by The Real Estate Book:
“Over the next six months, the channels respondents expect to spend the most money on are: Internet marketing (40%) and the respondents’ own personal websites (32%).”
So think about this. As a brokerage, if 40% of your agents plan to spend money on Internet marketing, wouldn’t you like to benefit as well? Having a solution in which your agents have multiple ways of marketing online, branded and linked to your company website, not only makes your branding consistent but will improve your search engine rankings. If agents want to spend money on Internet marketing, why not have them spend it through you in a way that benefits not only them and their clients, but also the brokerage?
(more…)
January 2, 2009
Recently REALTOR® Magazine posted an article online discussing their “2009 Technology Checklist.” I am excited to say that Active Website’s Enterprise Platform can help you with more than half of their recommendations. They separated their list into two sections “The 4 Essentials” and “Tech Trends for 2009.”
The 4 Essentials
-
Phones- REALTOR® Magazine highly recommends smart-phones for Realtors on the go. The popularity of this phone reaches far beyond the real estate realm. Your customers too are using these devices. Did you know that Active Website offers Mobile Interface Technology for all of our Enterprise Network Members? This technology allows your customers to easily browse your website and your listings anytime , anywhere on their personal media devices.
-
Computers- Not only are smart-phones being carried around but so are ultra-portable computers. Most real estate agents as well as customers are bringing their computers with them. Rapid expansion of wireless networks, compact sizing of laptops and dependability are spreading the use of laptop computers outside of the home and office. Make sure your website is readily available to these mobile customers with outstanding SEO Rankings. Did you know that Active Website guarantees first page search placement for all of our Enterprise Network Members? If you’re not popping up on the first page of Google or Yahoo, you’re not going to be viewed.
-
Cameras- We all know the difference a good camera makes in quality photos. Yet just as important as quality is quantity. (more…)
December 18, 2008
Do you know how many people are visiting your website vs. your competitor’s website?
Your website’s search engine rankings are greatly affecting your number of visitors. In a report by Jupiter Research earlier this year, researchers found that “65% less people view second, third and fourth page results than view and use first page results.” That’s probably not surprising to most of us. How often do you click through to even page two when searching? Most likely, not often which means all those people out there searching for real estate in your area probably aren’t either. Being on the first page of results for any search engine should be the ultimate goal for your brokerage website.
Here are three easy solutions Active Website offers to increase your SEO standings:
(more…)
May 9, 2008
We want to highlight Enterprise Network member, Wright-Kingdom, for their usage of Individual Property Websites (IPW’s). The Boulder, CO-based company uses the technology for nearly 95% of their listings! They post the URL (see http://www.wkre.com/1498) as a sign rider for almost every home for sale, inviting potential buyers to the company’s website for more details. The IPW’s are also linked to from the corporate site as well as Individual Agent Websites. (more…)
