How Will You Sell Real Estate in the Year 2030?

December 2, 2011

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(Tweet this article!) Kicking off our Holiday Blog Swap, we’d like to take a closer look at the future of real estate and what we can do to prepare ourselves for continued success. At this year’s annual conference, we had the privilege to hear Eric Thompson, President/CEO at The Group, Inc. Real Estate, explain the Vision 2030 Project and answer the important question: What does a brokerage, agent and customer look like in 2030?

The Vision 2030 Project was developed to answer this question by reaching out to sales partners at The Group Inc., local developers and other agents in the community. Based on his extensive research and feedback from innovative thinkers in the industry, Eric shared his findings with The Active Enterprise Network in order to set the stage for further growth among members.

But what does the future of real estate look like?

With more and more people beginning their home search online, the roles have changed – and will continue to evolve over the next few years.

In 2000, 48% of people found their home through a realtor and only 8% found their home online. Fast forward 10 years and we find that only 38% found their home through a realtor in 2010 while 37% found their home online. The percentage of homebuyers who find their home online will only increase by 2030. Why is this?

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2011 Active Enterprise Network Annual Conference: Bridging the Gap Between Broker and Agent

September 13, 2011

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The Active Enterprise Network Annual Conference is quickly approaching and we’re giving you a sneak peak at topics to be discussed at this year’s event! The second session of the conference focuses on bridging the gap between Broker and Agent.  Below is an overview of topics that will be discussed during this session.

Broker → Agent

Agent Productivity Tools: Empowering Agents and Streamlining the Business Model
During this session, John Sable, Managing Partner at Active Website, will discuss the latest agent productivity tools available on The Active Enterprise Platform. Through these tools, brokers can provide agents with the tools needed to bridge the online communication gap with customers and create a more personalized experience. Joining John during this discussion, a guest speaker will discuss their scalable model for getting agents to adapt to the tools available to them.

Speaker:
John Sable
Managing Partner
Active Website, LLC

(more…)

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The Group, Inc. Real Estate Implements First Responder Program

August 25, 2011

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Enterprise Network member, The Group, Inc. Real Estate, has recently implemented Active Website’s recommended First Responder Program in an effort to increase their eBusiness initiatives.  The First Responder Program helps start the dialogue between the customer and brokerage quickly and efficiently and also helps to avoid situations where leads are lost due to delays in response time.

Studies show that consumers investigating real estate online will visit as many as five different sites.  A brokerage that responds within 3-5 minutes is 239% more likely to win the business. By implementing an inquiry management system which includes a dedicated team member responsible for responding to all inquiries, brokerages are better able to monitor and track inquiries and provide better customer service to potential buyers and sellers.

The Group, Inc. made the decision to change their existing business rule structure to the First Responder Program after learning about Skogman Realty’s success with a similar format. While inquiries on Skogman’s agent websites are routed directly to the site’s owner, all other inquiries are initially reviewed and responded to by their eBusiness department.  This allows consumers to receive a quick response which agents are not always able to provide while on-the-go, and helps to standardize the brand experience. (more…)

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Enterprise Network Members Make Real Trends 500 List

May 10, 2011

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Active Website would like to congratulate The Active Enterprise Network for another great year in 2011. With the release of The REAL Trends 500 Report, we’d like to take the time to spotlight several members who made the list.

Every year, REAL Trends ranks the performance of residential real estate companies across the country by sales volume, transactions, mortgage, etc. This annual report is a trusted standard of measuring performance, so again, congratulations to the following members! (more…)

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The Group, Inc. Wins Flag Photo Contest!

March 9, 2011

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At last year’s Active Enterprise Network Conference, we gave each member of The Active Enterprise Network a flag to symbolize their freedom as independent brokerages. Following the conference, we hosted a flag photo contest to encourage members to share photos of their flags in an area that makes their community unique.

While we received a lot of great photos, there could only be one winner. At this time, we’d like to congratulate The Group, Inc. Real Estate out of Ft. Collins, CO for winning our flag photo contest!  For their prize, The Group will receive 5 FREE hours that can go towards enhancements to their site.

Below is the winning photo. The Colorado State University cheerleaders helped The Group, Inc. fly their flag proudly!

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