Enterprise Network Member, Residential Properties, was featured on this morning’s episode of NBC’s Today Show. During Barbara Corcoran’s Real Estate segment, Joyce Hughes‘ waterfront cottage property was highlighted during a segment on homes around the country between $200,000 and $400,000.
Below is the clip from today’s episode. For more information about the featured property, visit 495 County Rd Barrington, RI.
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At our conference this year, Tom Flanagan, Director of Information Technology at Residential Properties, spoke about the importance of unique and engaging content. According to Tom, last year 200 of the top Real Estate sites accounted for 95% of the real estate traffic online. Because of this, it’s crucial to find ways to set yourself apart from the competition.
By providing sticky material to our websites, we are able to enrich the user experience as well as improve our company’s SEO. Today, we’d like to showcase Residential Properties and a few of the ways they’re reaching customers through various platforms and reinforcing the importance of content.
Earlier this week we posted a blog discussing the need for telling a story in regards to our property listings. We showed a great example of how good writing can increase SEO and create an emotional connection with consumers. At Residential, they’re taking this a step further. Below is a video posted on YouTube that provides a great description of not only the property listing, but the community as well.
Yet another way Residential is providing content to consumers is by hosting a radio talk show called, Real Estate Insight. Every Sunday morning at 10am Eastern Standard Time Sally Lapides and her team discuss today’s hottest real estate topics. By going to their website, you can listen to the live show or catch a past airing in the archives section on Podcast. This not only allows users to hear more about the world of real estate, but is another way Residential can keep people on their site. You can also find a more in-depth discussion on the show’s blog, www.realestateinsight.com.
Finally, we’d like to mention what Residential is doing to get the entire company involved in the process. Every Season, they hold an internal photo contest and everyone in the company is encouraged to submit a photo they have taken of the community. The winning photos are then displayed on their homepage slide show as well as the blog. Your blog is a great publishing platform and is a vital way to engage your consumer. Click here to see this year’s spring winners.
So take these examples as advice for advancing your company’s website. Social networking, blogging, and contests allow for dialogue with the consumers and are just a few of the ways you can reach them. The longer you keep a user’s attention, the better your odds that they’ll remember you!
We’d like to spotlight Enterprise Network Member Residential Properties out of Rhode Island in today’s blog. Residential Properties entered a video into the 2009 REALTOR Party Video Contest on YouTube in an effort to extend the $8,000 First Time Home Buyer Tax Credit.
This video features a first time homebuyer and single mom, Andrea Larocque, and Kathy Vaillancourt from Residential’s Narragansett office. With the tax credit, Andrea, who struggled to get out of debt after putting herself through school to become a radiology technician, was able to purchase a home for her and her nine-year-old son, Isaiah.
This is an inspiring video that tells a story about the importance of our customers. It’s about the emotional connection- what can we do to showcase our efforts in putting the customer first? Videos, blogs, and social networking sites can all be used to our advantage. With so many avenues for reaching out to people, we need to start finding new ways to utilize these great opportunities. Residential’s video didn’t take any expensive equipment to accomplish this task, just the desire to use these great resources to meet the needs of their customers. Follow Residential’s blog by clicking here.
You may have read our months worth of blogs in June talking about social networking strategies, solutions, suggestions and more- and this month we have a great Social Networking success story from a member of the Enterprise Network, Residential Properties. Many brokerages struggle to grasp the power that social networking can have for their company as a whole. For individual Realtors to use these methods seems common and basically necessary; but for a brokerage to use Social Networking, there seems to be a question of how impactful it can really be. So, why do it?
93% of Social Media Users Believe A Company Should Have A Presence In Social Media
-Cone, Business in Social Media Study, September 2008.
Residential Properties has a presence on 9 social media outlets, establishing more control over their identity, brand awareness, and a modern interaction with consumers and agents alike. They recently utilized Social Networking as the main outlet for a marketing campaign of Open Houses. Residential Properties achieved great success with an increase in blog and website traffic as well as a higher than average number of attending couples at the open houses.
Read the full case study: Residential Properties’ Social Networking Success
Congratulations to Enterprise Network Member, Residential Properties Ltd.!
The Rhode Island brokerage has been recognized twice in the Providence Business News. Residential Properties was ranked #1 for Privately Held Real Estate Agencies in Rhode Island and the 3rd Residential Real Estate Agency for the number of residences sold in 2008. Residential Properties has 148 full-time sales professionals and sold 1,036 properties in 2008.
You can find Residential Properties online at www.residentialproperties.com.
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