At our annual conference, Ebby Halliday’s VP and Director of Marketing, Randall Graham, presented Ebby’s strategy for community involvement. Ebby was founded in 1945 on three legs of service including service to the client, service to the industry and service to the community. For 65 years, Ebby has focused on the giving back to the communities they serve and getting involved in things that matter most to clients.
By doing this, they have seen substantial success when it comes to brand recognition. Ebby has maximized their community relationships through a variety of different events and marketing campaigns that reach their local audience. A few of these campaigns were discussed in length at this year’s event including Ebby’s charity powder-puff football game, their sponsorship of the 2010 Super Bowl and video contests.
Today, we’d like to focus on one important aspect of Ebby’s campaign efforts for the Blondes vs. Brunettes charity powder-puff game. In addition to print and online advertising, social media outreach and more, all advertisements were aimed to promote and attract customers to their website to continue their home search through the recently released proximity search.
