Conference Highlight: Building Community Relationships

November 3, 2011

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At our annual conference, Ebby Halliday’s VP and Director of Marketing, Randall Graham, presented Ebby’s strategy for community involvement. Ebby was founded in 1945 on three legs of service including service to the client, service to the industry and service to the community. For 65 years, Ebby has focused on the giving back to the communities they serve and getting involved in things that matter most to clients.

By doing this, they have seen substantial success when it comes to brand recognition. Ebby has maximized their community relationships through a variety of different events and marketing campaigns that reach their local audience. A few of these campaigns were discussed in length at this year’s event including Ebby’s charity powder-puff football game, their sponsorship of the 2010 Super Bowl and video contests.

Today, we’d like to focus on one important aspect of Ebby’s campaign efforts for the Blondes vs. Brunettes charity powder-puff game. In addition to print and online advertising, social media outreach and more, all advertisements were aimed to promote and attract customers to their website to continue their home search through the recently released proximity search.

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2011 Active Enterprise Network Annual Conference: Bridging the Gap Between Broker and Customer

September 8, 2011

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As The Active Enterprise Network Conference quickly approaches, we’re excited for the discussion and innovation that will develop as a result of this unique conference.  The theme of this year’s conference is Bridging the Gap Through Personalization, and the first session will focus on bridging the gap between Broker and Customer. Below is an overview of topics that will be discussed during this  session.

Broker → Customer

Usability Vs. Branding: Your Logo is Not Your Brand
This session will help clarify the difference between usability and branding. Because we live in a customer-centric world, we need to keep usability at the forefront of design – not our branding. By focusing more on usability, you supply your customers with a higher quality experience that will then be associated with your brand. Keep in mind, your brand encompasses more than just your logo and design. It also includes your strategy and communication tools, your employees and facilities and most importantly your customer service.

Speaker:
Tom Flanagan
Technology Director
Residential Properties Ltd. (more…)

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Enterprise Network Members Make Real Trends 500 List

May 10, 2011

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Active Website would like to congratulate The Active Enterprise Network for another great year in 2011. With the release of The REAL Trends 500 Report, we’d like to take the time to spotlight several members who made the list.

Every year, REAL Trends ranks the performance of residential real estate companies across the country by sales volume, transactions, mortgage, etc. This annual report is a trusted standard of measuring performance, so again, congratulations to the following members! (more…)

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Enterprise Network Spotlight: Ebby Home Bowl LXV

October 15, 2010

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Ebby Halliday Realtors has spirit.

As part of their 65th anniversary celebration, Ebby Halliday Realtors has teamed up with the North Texas Super Bowl XLV Host Committee for a yearlong campaign that includes community events, concerts and promotions leading up to this year’s Super Bowl.

In honor of the big game and Ebby’s 65 years of service, each Ebby office was given the challenge to create a cheer video demonstrating their Ebby pride. With only a Flip Video camera in hand, the Ebby team rose to the challenge. The videos demonstrated each office’s creativity and even featured a few guest appearances from Roger Staubach, Dale Hansen, Randy White, mayors and city officials and of course Ebby herself.

The videos are now available online and Ebby needs your help in choosing the Ebby Home Bowl Cheer Champion. Be sure to watch the videos and pick your favorite! Votes are being accepted through November 5.

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Enterprise Network Members Make REAL Trends Top 500 List

July 29, 2010

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Following up on a recent press release, Active Website would like to congratulate The Enterprise Network for another great year in 2009. With the results of The REAL Trends 500 having been released a couple months ago, we’d like to take the time  to spotlight several of our Network Members who made the list.

Every year, REAL Trends ranks the performance of residential real estate companies across the country by sales volume, transactions, mortgage, etc. This annual report is a trusted standard of measuring performance, so again, congratulations to the following companies for a successful year.

(more…)

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