Milestone Goes LIVE with Redesigned Site

February 3, 2012

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We’re happy to announce that Milestone Realty Consultants has launched their redesigned site on The Enterprise Platform. Representing Kentucky houses, Milestone has been a pillar of the Central Kentucky region since 1959.

In order to better serve their local community, Milestone kept the needs of the customer at the forefront of their redesign. Creating a more positive experience with their site, Milestone made several enhancements including: prominent placement of important call to actions on their homepage photo slideshow, multiple tabs to showcase Just Listed and Newly Priced properties, Open Houses and more, as well as hover-over features for photos giving quick access to basic property information.

The search results pages have been upgraded as well to include a refine bar of the most extensive filters available through the advanced search, allowing users to define their results further without having to return to the search form.

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Real Estate Comes to Pinterest

January 27, 2012

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(Tweet this article!) If you haven’t heard of Pinterest by now, I HIGHLY recommend checking out this new site that allows you to make virtual pinboards of items you find interesting – from recipes to crafts to fashion and more. I’ve been a member of Pinterest for several months now, and besides the fact that I’m sleep deprived from spending all night pinning my favorite items and browsing other’s boards for my next project idea (seriously, it’s my latest online addiction), I think this platform provides a unique opportunity to the Real Estate Industry.

Pinterest and real estate seem to be a natural fit. Pinterest has proven to be a great resource for those looking to design their dream kitchen, find DIY home improvement projects and browse boards for other inspirational ideas for interior decorating. And because Pinterest visits increased 4,000% in just six months landing them in the top 10 most visited social sites in Nov. 2011, this is one site you need to get on board with (no pun intended).

The above image is an example of how one member is using this social platform to their advantage. For more info check out Reinhart Realtors on Pinterest! They’ve done a great job inspiring their followers with pins ranging from restaurants in their area to housewarming gifts to master bathroom ideas and more.

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Network Mobile Traffic Is Double Internet Average

January 26, 2012

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(Tweet this article!) Last week, we released our mobile Individual Property Websites (IPWs) and as a follow up, we want to discuss why we felt there was a need to release these mobile IPWs now.  As we all know, the usage of mobile is continuing to grow as more and more Americans are adopting Smartphones – which in turn is generating more mobile traffic to the internet and your website.

In a report released last October by comScore entitled Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits, they found that 6.8% of all internet traffic came from mobile.

After reading this, we wanted to see how this compared to mobile views across The Enterprise Network statistics. After reviewing our analytics, it turns out that as of December 2011, The Enterprise Network receives, on average, 14.42% of all traffic from mobile – double what the internet as a whole is experiencing.

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Turpin Real Estate Launches Tr-State Alliance

January 11, 2012

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(Tweet This Article!) Enterprise Network member, Turpin Real Estate, has announced the launch of the Tri-State Alliance, a partnership that allows Turpin to share property listings with other brokerages in the area. Alongside Turpin, Halstead Property, Houlihan Lawrence and Coach Realtors are joining forces and sharing their listings online in an effort to streamline the home buying and selling process for their customers.

By bringing together a total of 68 offices, more than 2,900 agents and 8,000 exclusive listings, these four brokerages are expanding their reach and offering a more comprehensive search experience for their customers. Each firm’s property listings will be made available across all four sites, providing customers a one-stop-shop when searching for their next home in the New York metro area.

In addition to increasing the visibility of their listings, each brokerage is increasing brand recognition in regions they were not previously exposed to through their combined resources. With roughly 90% of searches beginning online, this strategic move will help prepare these companies for future success as they work together to promote their listings, communities and agents while expanding their customer reach as well.

“We are excited to be a part of this wonderfully collaborative effort, the result of which is a comprehensive search tool that will prove invaluable to consumers in the tri-state region.  In addition to providing high quality listing data from the various regions we cover, each of our websites offers valuable resources like community profiles, property videos and helpful tips for navigating today’s real estate market,” states John Turpin, President of Turpin Realtors.

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Holiday Blog Swap – Real Estate in 2030

December 15, 2011

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(Tweet this article!) Today is the launch of the first annual Holiday Blog Swap. Participating members have swapped blogs for the day in order to reach a larger audience and discuss what real estate will look like in the year 2030.

Armed with their knowledge of the Real Estate Industry, members intend to bring awareness to current market trends that are impacting the industry, how technology is influencing these trends and what brokerages can do today to prepare for tomorrow.

Educating consumers and real estate professionals on the future of real estate, the following members are sharing their perspective on what the brokerage, agent and customer will look like in 20 years:

Hasson Company Realtors featured on the Tampa Homes for Sale blog

Windermere Tri-Cities Real Estate featured on the Northern Virginia Real Estate blog

Murney Associates, Realtors featured on the Fort Collins Real Estate blog

Smith & Associates Real Estate featured on the Providence Homes for Sale blog

The Group, Inc. Real Estate featured on the Springfield Real Estate blog

Residential Properties Ltd. featured on the Charlotte Homes blog

Charles Reinhart Company Realtors featured on the New England Real Estate blog

LandVest, Inc. featured on the Princeton Real Estate blog

Helen Adams Realty featured on the Enterprise Network blog

N.T. Callaway Real Estate Brokers featured on the Ann Arbor Real Estate blog

McEnearney Associates Inc, Realtors featured on the Portland Homes blog

Thank you to all our members who helped make this a successful event. The Holiday Blog Swap kicks off Real Estate Now!, a network-wide series that takes a real estate-related topic and creates a conversation around it each quarter in 2012. Stay tuned as we announce our first topic in the new year! (Tweet this article!)

Related Posts:

How Will You Sell Real Estate in the Year 2030?

Enterprise Network Members Participate in Holiday Blog Swap

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