April 4, 2012
(Retweet this article!) You probably wouldn’t expect it to be as powerful as it is. You probably wouldn’t expect it to be as simple as it really is. When in comes to the best link building tool out there, Rand Fishkin from SEOmoz told us his secret weapon: the publish button.
On Monday, Active Website attended Distilled’s LinkLove Conference on behalf of The Enterprise Network. Rand kicked off the event discussing the impact that their content has had on their brand and how a simple blog post can receive more links than any other outlet for link building. Just by pushing the publish button on their blog – Ta-dah! Thousands of links built while he sleeps! In the words of Rand, “F*&% Link Building – Content Marketing FTW!”
In this ever evolving SEO world where Google gets more and more sophisticated, you basically have two options: build great content or build some f#%&ing links to your site! We’ve seen Google catch on to reciprocal linking and we’ve seen blog networks fall off the radar. But there is one thing that remains in Google’s good favor and will ultimately help your SEO in the long run: Great content.
October 25, 2011
Building on our recent syndication discussion, we’d like to take a closer look at ways we can optimize our SEO efforts in order to alleviate the need to syndicate to outlets like Trulia and Zillow. With syndication sites competing with you for authority on your content, and often ranking higher than you on search results, it’s important to have an effective strategy in place when these issues arise.
At this year’s Active Enterprise Network Annual Conference, members had the opportunity to hear about the emerging trends in SEO from Rob Ousbey, VP of Operations at Distilled LLC. During his presentation, Rob discussed how to leverage our search rankings with Google’s recent authorship markup and how it can help your brokerage remain the authority of your content.
The Authorship Markup
The authorship markup links a picture of your face to your article. The image appears in the search results and creates a more personal experience for users. The emotional attachment can influence the amount of traffic that is being generated from that search as people love to associate what they are reading with a face, especially a face that has become well-known.
In all of search’s history, an author could write anything he or she wanted, whether it be factual or relevant. Now, if an author chooses to be a verified author with their image attached to their article, they have the opportunity to build a reputation by face. This change should only breed better content! The image will hold an author accountable for what he or she is writing, and place a personality behind each article. (more…)
January 10, 2011
At this year’s Active Enterprise Network Annual Conference, members had the opportunity to hear a presentation from Rob Ousbey, VP Operations at Distilled LLC. At the event, Rob discussed major trends in SEO as well as how to take control of your online position. In today’s world, SEO is constantly evolving and it’s more important than ever before to stay ahead of the curve.
That being said, as part of The Active Enterprise Platform, Active’s in-house SEO Department offers consultation and strategic SEO planning to all members. In an effort to take this service to the next level, we are proud to announce our partnership with SEO experts, Distilled LLC. Distilled will provide Enterprise Network members the same knowledge and expertise as Active provides with technology. (more…)