Given today’s technology, providing the real estate consumer with what they really want shouldn’t be a problem. Today’s consumer wants to be able to go online and search for properties, view property details, photos, maps, and neighborhood information with the click of a button. The Internet has given consumers the ability to do numerous searches on their own and conduct their own preliminary research before even deciding on a real estate agent. What do consumers see when they visit your website? Do they find a functional, easy to navigate, informational resource or do they leave just as fast as they arrived because they have to ‘become a lead’ before they’ll get any information out of you? After all, it really is all about them.

Maybe we can all learn something from this: http://www.wellcomemat.com/video/6DF8FF1C76

Surface Computing – is this technology coming to a Real Estate office near you? Microsoft has announced its release of a new, ambitious technology they call ‘surface computing.’ Check out the table computing platform at http://www.microsoft.com/surface/index.html.

How can this technology change how we do business? Imagine you have a potential client coming from out of town and you schedule a one hour meeting at your office to see what’s available in the their price range. When they arrive you sit down at the Table PC and start pulling up property searches. As you search you can pull up endless photos and videos of multiple properties all at the same time. This is a truly a unique real estate experience and its available today! (more…)