Last week we talked about the importance of Realtor Websites. Today we want to show you the power of the Enterprise Platform Rebrand Technology. Take a look at the video below and explore our Rebrands!
Youtube Video Link- http://www.youtube.com/watch?v=wGYZjJ0Js70
43% of All Buyers used a Real Estate Agent Website in their Home Search
according to NAR’s 2008 Profile of Home Buyers and Sellers
Websites for Realtors are not only an important marketing tool for the agent, but also a great feature and ROI tool in the Enterprise Platform. Rebrandable websites of the platform offer a professional and unified design that maintains continuity with the corporate site.
As our second installment of People in the Network Making a Difference, we interviewed Todd Fields of The Group, Inc. Real Estate. Congratulations to Todd for being the first agent nominated! As a member of The Group, Inc. who has been around since “before computers,” Todd has a lot of tips on working with customers who are not as tech savvy as you are. He talks about promoting his Individual Website, how Facebook has worked for him and how the mapping technology used has really benefited his customers. Read below for the full interview with Todd.
Name: Todd Fields
Title: Broker
Company: The Group, Inc. Real Estate
Personal Website: tfieldsweb.com
Q: How long have you been with the group?
A: 15 Years – before computers!
Q: You have long been a supporter of The Group Inc. website and Individual Agent Websites: What are your favorite features? What about them has worked for you?
A: I think we have one of the most comprehensive sites around. You can use my website or you can go to thegroupinc.com. I try to council people. I ask how did you find us? How are you looking at houses? And they usually tell me through our website. I do ask them to go and look at my personal site.
For relocation especially, we’ve got all your resources for any question you ever ask, including what is the population of every ethnicity you can name! We’ll have an answer for you somewhere on the website or a link that will take you to it. (more…)
So this is just a quick Friday message about something I read yesterday.
According to the National Real Estate Agents Study by The Real Estate Book:
“Over the next six months, the channels respondents expect to spend the most money on are: Internet marketing (40%) and the respondents’ own personal websites (32%).”
So think about this. As a brokerage, if 40% of your agents plan to spend money on Internet marketing, wouldn’t you like to benefit as well? Having a solution in which your agents have multiple ways of marketing online, branded and linked to your company website, not only makes your branding consistent but will improve your search engine rankings. If agents want to spend money on Internet marketing, why not have them spend it through you in a way that benefits not only them and their clients, but also the brokerage?
Do you know how many people are visiting your website vs. your competitor’s website?
Your website’s search engine rankings are greatly affecting your number of visitors. In a report by Jupiter Research earlier this year, researchers found that “65% less people view second, third and fourth page results than view and use first page results.” That’s probably not surprising to most of us. How often do you click through to even page two when searching? Most likely, not often which means all those people out there searching for real estate in your area probably aren’t either. Being on the first page of results for any search engine should be the ultimate goal for your brokerage website.
Here are three easy solutions Active Website offers to increase your SEO standings:
