Active Website is proud to announce the release of the Active Community video series. With so many advancements happening in our industry, we want to be able to better serve our customers by providing presentations centered on these changes.
Below is an introductory video that discusses the topics we will be covering over the next 5 weeks. The videos that follow this presentation will expand on search objectives and will go into detail on how to drive more traffic to your site.
There has been a lot of discussion in our office about the importance of establishing your company’s voice. Whether it be through your website’s content, your corporate blog, or your social media sites, what message are you trying to uphold?
With the Enterprise Network, we’re really trying to instill the idea that unique and engaging content is the driving force behind generating traffic to their sites. We’ve discussed for quite some time the importance of content and using it to your advantage to increase SEO. This is a great tool to use for your company, but another aspect of our industry we should be focusing on is establishing a relationship with the community as well.
Last week we talked about the importance of Realtor Websites. Today we want to show you the power of the Enterprise Platform Rebrand Technology. Take a look at the video below and explore our Rebrands!
Youtube Video Link- http://www.youtube.com/watch?v=wGYZjJ0Js70
43% of All Buyers used a Real Estate Agent Website in their Home Search
according to NAR’s 2008 Profile of Home Buyers and Sellers
Websites for Realtors are not only an important marketing tool for the agent, but also a great feature and ROI tool in the Enterprise Platform. Rebrandable websites of the platform offer a professional and unified design that maintains continuity with the corporate site.
As our second installment of People in the Network Making a Difference, we interviewed Todd Fields of The Group, Inc. Real Estate. Congratulations to Todd for being the first agent nominated! As a member of The Group, Inc. who has been around since “before computers,” Todd has a lot of tips on working with customers who are not as tech savvy as you are. He talks about promoting his Individual Website, how Facebook has worked for him and how the mapping technology used has really benefited his customers. Read below for the full interview with Todd.
Name: Todd Fields
Title: Broker
Company: The Group, Inc. Real Estate
Personal Website: tfieldsweb.com
Q: How long have you been with the group?
A: 15 Years – before computers!
Q: You have long been a supporter of The Group Inc. website and Individual Agent Websites: What are your favorite features? What about them has worked for you?
A: I think we have one of the most comprehensive sites around. You can use my website or you can go to thegroupinc.com. I try to council people. I ask how did you find us? How are you looking at houses? And they usually tell me through our website. I do ask them to go and look at my personal site.
For relocation especially, we’ve got all your resources for any question you ever ask, including what is the population of every ethnicity you can name! We’ll have an answer for you somewhere on the website or a link that will take you to it. (more…)
