2011 Active Enterprise Network Annual Conference: Bridging the Gap Between Agent and Customer

September 19, 2011

Filed under: 2011 Active Enterprise Network Annual Conference,Agent Training & Education,Conferences & Events,eBusiness

This year’s Active Enterprise Network Annual Conference will end the first day with sessions focusing on bridging the gap between Agent and Customer. The topics will focus on how agents can better use technology to personalize their interactions with their customers. Below is an overview of the topics that will be discussed.

Agent → Customer

Agent LifeCycle CRM: Tools for Connecting With Your Customers
Stephanie Streeter, Active Website’s ROI and LifeCycle Manager, will discuss best practices for utilizing Agent LifeCycle CRM during this session. In addition, Stephanie will reveal important tools on The Active Enterprise Platform that help to ensure customers are being taken care of and agents are converting as many leads as possible.

Speaker:
Stephanie Streeter
ROI and LifeCycle Manager
Active Website, LLC

(more…)

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2011 Active Enterprise Network Annual Conference: Bridging the Gap Between Broker and Agent

September 13, 2011

Filed under: 2011 Active Enterprise Network Annual Conference,Active Enterprise Network,Agent Training & Education,Conferences & Events,Hasson Company Realtors,Real Estate Technology,The Group, Inc.

The Active Enterprise Network Annual Conference is quickly approaching and we’re giving you a sneak peak at topics to be discussed at this year’s event! The second session of the conference focuses on bridging the gap between Broker and Agent. Below is an overview of topics that will be discussed during this session.

Broker → Agent

Agent Productivity Tools: Empowering Agents and Streamlining the Business Model
During this session, John Sable, Managing Partner at Active Website, will discuss the latest agent productivity tools available on The Active Enterprise Platform. Through these tools, brokers can provide agents with the tools needed to bridge the online communication gap with customers and create a more personalized experience. Joining John during this discussion, a guest speaker will discuss their scalable model for getting agents to adapt to the tools available to them.

Speaker:
John Sable
Managing Partner
Active Website, LLC

(more…)

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What’s Next for Facebook Ads?

July 1, 2011

Filed under: Active Enterprise Network,Active Website,Agent Training & Education,Local Marketing,Marketing

In an effort to provide more value to targeted ads, Facebook is rumored to be undergoing its first major redesign in over a year. This redesign will prominently affect Facebook ads by keeping the placement of advertisements static. The navigation bar at the top of the screen, and even the site’s footer, will also remain static.

What’s important about this change? It will lead to better ad positioning and increased exposure. Facebook ads will have longer face time with the user since the ads will follow them as they scroll down the page. It will also limit the amount of advertisements on each page giving your Facebook ad more prominence. This new functionality may mean that Facebook can charge more for these ads, but you can enjoy a higher click-through rate as a result. (more…)

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Active Community: Introduction to The New Media Department

March 30, 2011

Filed under: Active Community,Agent Training & Education,Real Estate Technology,Video

At the 2010 Active Enterprise Network Annual Conference, one request we received from members was to expand our training and education initiatives to better reach our agents. In order to increase awareness of the features and functionality available on our platform, Active Website has created the New Media Department.

This department aims to increase adoption rates of new features and promote conversation, ideas and innovation to all Enterprise Network members through training documentation and videos.

Video categories include:

Tutorials

Active Community

Implementation

Product Showcase

In addition to these four main categories, custom client videos are available to members as well. For more details about the information covered in our videos, watch the following Active Community video that introduces our New Media Department.

By Amanda Stephan

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Conference Highlight: Syndication

October 21, 2010

Filed under: 2010 Active Enterprise Network Annual Conference,Active Enterprise Network,Agent Training & Education,Conferences & Events,Individual Property Websites,Marketing,Real Estate Community,Turpin Real Estate

At this year’s conference, we wanted to shed light and increase awareness on a few of the syndication issues we’re seeing in the Real Estate Industry today. When it comes to syndication, we admit, we don’t have all the answers (yet). However, the future of syndication is in your hands and by engaging in an open discussion, we hope to educate Enterprise Network members on the difference between Black Hat and White Hat syndication as well as best practices for your listings.

So, here’s the problem; often times, syndication sites like Trulia and Zillow are beating you on Google search results for your long tail terms (long tail terms typically refer to specific property addresses and on average account for 65% of traffic to your site). In addition, these Black Hat syndication sites are redirecting Google to their site instead of yours through no follow links. The result? These sites are telling Google they are the original source for your content and establishing themselves as the authority on that listing.

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