Active Community: How to Write an Effective Blog

March 5, 2010

Filed under: Active Community, Active Website, Blogging, Content, Search Engine Optimization
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Finished! You’ve just completed another cleverly written, mind-blowing masterpiece for your blog and you’re getting ready to post it. You click the “Publish” button and sit there waiting for the first comment to be made. 15 minutes pass – why hasn’t anyone said anything yet? Hours were spent creating this amazing blog and now your palms are beginning to sweat as self doubt starts to take over. Maybe the blog wasn’t as good as you thought. If only there was a way to know if your blog was effective!

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Active Community:Building Your Local Brand

February 20, 2010

Filed under: Active Community, Enterprise Network, Real Estate Community, Real Estate Technology
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This week, Active Community wants to bring your attention to the importance of building your local brand. A crucial element of this is deciding what you want your message to be. Because there are so many ways to communicate, it’s necessary to develop a strategy for how you’re going to attack this.

In order to successfully build your brand, there are a few things you need to consider. First of all, you need to create an online presence. In today’s competitive market, what you say online is just as important – if not more – than what you say offline. In order to better position ourselves on the web, we need to take a closer look at our offline networks. This is a great resource to tap into, but is often times overlooked. Reach out to your local community groups, trade groups,etc. and bring these people online with you. It’s not just important to build a global online community -  it’s important that you’re communicating with the the right people.

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Active Community: Key Components to an SEO Strategy

February 12, 2010

Filed under: Active Community, Content, Real Estate Technology, Search Engine Optimization
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Happy Friday everyone! As some of you know, for the past few weeks we’ve been posting on our blog a new video series, Active Community. Centered around technology and the real estate industry, it’s our hope that these presentations will serve as a resource for generating quality traffic to your sites.

This being said, today we’d like to introduce you to another great site we follow regularly, SEOmoz.com. Although the following video is not a part of the Active Community presentations, the message is relevant to what we’ve been discussing these past weeks.

In the video, Rand discusses how to establish a sustainable SEO strategy. With changes being made to search engines constantly, it’s important to set a solid foundation because, while the implementation of your strategy may change, the overall concept behind it is still there. By focusing on three areas- technical, content and marketing – you’re able to build on to your existing SEO plan as technology evolves. To hear Rand discuss this in further detail, watch the following video from a previous SEOmoz Whiteboard Session.

Related Links:

Active Community: Understanding the Search Demand Curve

Active Community: Understanding Duplicate Content

Active Community Presents 2010 Search Objectives

SEOmoz Daily Blog

By John Sable

Active Community: Understanding the Search Demand Curve

February 5, 2010

Filed under: Active Community, Active Website, Enterprise Network, Real Estate Community, Real Estate Technology, Search Engine Optimization
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It’s Friday, which means another video presentation from the Active Community. This week’s focus is based on a very important topic in the technology industry – understanding the search demand curve. For those of you not familiar with this term, it is a way for you to assess your keyword ranking. Being aware of the specific terms that are driving users to your site is essential in creating a successful SEO plan. Not only that, but these keywords are a great way to increase quality content on your site as well. For more information on establishing quality content, make sure to check out previous Active Community postings, Content is King and Understanding Duplicate Content.

The following video presentation gives an overview of how the search demand curve works and how you can use it to leverage more traffic to your site.

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Active Community: Understanding Duplicate Content

January 29, 2010

Filed under: Active Community, Active Website, Content, Enterprise Network, Real Estate Community, Real Estate Technology, Search Engine Optimization
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Today marks the second installment of our Active Community blog series. We’d like to take this time to expand on last week’s discussion, Content is King, by talking about the importance of understanding duplicate content. As we know, unique and relevent content is crucial in establishing a strong SEO presence in terms of Google and other search engines, but we need to take a deeper look at this particular issue. With properties being listed on multiple MLS sites with similar content, what can we do to establish ourselves as the authoritative source?

Understanding how to set ourselves apart from the competition through content will help increase SEO and traffic to our sites. Watch the following presentation to hear more on this topic and to find examples of what we can do to outrank our competitors.

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