At Inman Real Estate Connect SF, one of the sessions touched on the importance of email marketing for your business. While many see this as an outdated form of communication – there is actually a lot of value that can be derived from an email campaign. With technology evolving constantly, what is popular today might be old news tomorrow. However, email marketing is a constant in this ever-changing landscape. Apart from all other activities on the web, the most used by all is still email.
So we need to use this to our advantage. Buying or selling a home does not happen overnight. Many of our customers will spend several months researching and looking at homes before they’re willing to make a commitment, while other customers may not quite be ready to buy a home, but know within the next year they will be. Communicating with our customers on a regular basis lets them know we’re here when they’re ready to begin the process.
