We want to highlight Enterprise Network member, Wright-Kingdom, for their usage of Individual Property Websites (IPW’s). The Boulder, CO-based company uses the technology for nearly 95% of their listings! They post the URL (see http://www.wkre.com/1498) as a sign rider for almost every home for sale, inviting potential buyers to the company’s website for more details. The IPW’s are also linked to from the corporate site as well as Individual Agent Websites.  (more…)

In today’s competitive marketplace it’s more critical than ever to be tracking your marketing campaigns. You need to know where you are placing your dollars, as well as your call or prospect acquisition costs. In all the years we have been providing consulting to the Real Estate industry, we are still surprised at the lack of tracking and monitoring. As a result, here are some best practices that we recommend. The web has made it easy to track campaigns, but the key is having the right tracking infrastructure in place first. Let’s look at a scenario. (more…)