April 30, 2012
(Retweet This Article!) In the April issue of RIS Media Magazine, Ris Media released their 24th Annual Power Broker Report that gives a detailed break-down of year-end production numbers for the 300 most successful real estate companies nationwide. We were proud to announce that 10 of our Enterprise Network members made this list from the nearly 1,000 real estate companies from around the country that responded to the survey.
The accompanying article, “2012: The Break-Out Year?” discussed many of the traits of Power Brokers and why they were able to succeed in the turbulent market. Many of the examples focused on the brokerages adaptability and ability to creatively cut costs, including restructuring of office spaces. It also discussed how many actively invest in marketing, technology, recruiting and training for their agents and staff. These are common traits among The Enterprise Network and we are incredibly proud of the work and commitment all members make on a daily basis to remain leaders in their markets.
In the table below, you can view the 10 Enterprise Network that made this list and their rankings, along with transactions and sales volume. (Retweet This Article!)
|Baird & Warner
|Ebby Halliday Realtors
|Murney Associates Realtors
|The Group, Inc. Real Estate
|The Hasson Company
|Kentwood Real Estate
|McEnearney Associates, Inc.
|Charles Reinhart Company
April 27, 2012
The world is connected today in such a way that it’s almost uncomfortable. We’re in the people business and people have never been more attainable thanks to social media. Because of this, many businesses want to know what the ROI is from their Twitter or Facebook account. What’s their ROI from the time and attention put into their blog content? Innovation can be tough to measure and you can’t always put numbers on relationships. I mean, what’s the ROI of you mom? Or your cousin who recommended you to a friend who was searching for a realtor?
With social media, we draw huge lines in the sand every day. “I’m not going to do that – Twitter is stupid!” or “Social media isn’t right for the Real Estate Industry.” In 1876, the Western Union thought the telephone had no value. Look at how far we’ve come. The Real Estate Industry is in the people business and if you want to sell something in 2012, you need to be on social media.
This month we are releasing the power of social media to The Enterprise Network. SEO Juice will kick off its Social Series with Facebook and the strategy behind using it. Each month we will dive into one of the major social networks.You don’t want to miss this series! Check out our Facebook page for behind the scenes footage and to leave comments and feedback!
For The Enterprise Network members, the first video in the Social Series is available on your admin panel. Go check it out and leave feedback on SEO Juice Facebook page!
by Katelyn Wheaton
April 5, 2012
(Retweet this article!) Let’s face it: we’ve all had the urge to over-perform at one time or another. We try way too hard by employing a bunch of fancy noise and spectacle and make it last a lot longer than necessary. Ultimately, things go nowhere and everyone watching gets bored really fast.
I’m talking about making a video for the internet, of course.
When it comes to web video, audiences want to get in and out, and move onto something else. Audiences would rather be captivated for a single minute than be bored for three. This isn’t to say that videos over three minutes can’t be enthralling. But, they are few and far between.
Here are some tips on how to avoid boring your audience.
Know What You’re Trying to Say
Hollywood has a rule of thumb about narratives: if you can’t boil down a movie’s plot to a single sentence then the story can’t be told. Considering that movies run an average of two hours, you’d better be pretty sure what you’re trying to say in a one-minute video before you start shooting or animating.
Take the time to refine your message:
- Keep the script tight
- Cut out extraneous lines of narration
- Avoid repetitive concepts and visuals
- Get to the point as fast as possible