March 27, 2012
(Retweet this article!) We’re happy to announce that Kentwood Real Estate launched their new homepage design today. Representing the Denver real estate market since 1981, Kentwood offers a high-level of customer service and provides their online users access to the latest functionality available in real estate.
Wanting to better meet the demands of their online customers, Kentwood’s new homepage boasts a more sophisticated and streamlined design to ensure a positive and consistent brand experience. The homepage also offers an updated Quick Search feature, easy access to Open Houses and Recently Reduced, Newly Listed and Featured Properties, and gives more prominence to local Market Information.
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March 23, 2012
(Retweet this Article!) When you see a really long line at a store, do you debate if the purchase is worth the wait? Do you skip making a meal because of the convenience of fast food? In today’s fast-paced world, you’re not the only one.
Instant gratification is no longer exclusive to the virtual world; it has translated to the physical world as well. People are no longer willing to wait longer than 15 minutes in line and 1/5th of people admitted to being rude if someone serves them too slowly.
Last week, OnlineGraduatePrograms.com released this infographic that discusses how the web’s instant gratification impacts customer expectations both online and offline. The graphic notes several interesting statistics, including:
If Google slows search results by just a 4/10th of a second, they would reduce the number of searches a day by eight million.
- One in four people abandon a web page that takes more than four seconds to load.
- 46% of Americans skip the theater and movie rentals for the convenience of pirated videos.
- Each year, millions of Americans look for love in 3-8 minute speed dating sessions.
- Amazon.com could potentially lose up to $1.6 billion each year because of a one second web page delay.
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March 21, 2012
Today, Ebby Halliday Realtors launched their redesigned site in Beta. Wanting to create a more streamlined look and feel to the site, Ebby incorporated several design concepts from Steve Jobs’ book including lighter colors and clean lines.
By switching to a lighter color palette and using white backgrounds on content pages, Ebby has improved the readability of their site as well. Additionally, by decreasing the amount of advertisement space, the new layout gives prominent placement to their featured homes through vibrant photography and tabs to showcase Just Listed and Recently Reduced homes, Luxury Properties and Open Houses.
Along the bottom of Ebby’s site, they’ve integrated a social toolbar that allows users to engage with them on various other platforms as well. The sticky footer features links to their contact page, blog and social sites. It also incorporates a feed from Facebook that showcases their last post.
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March 20, 2012
At 10am PST today, McGuire Real Estate will be hosting a webinar for The Enterprise Network to introduce their new site and highlight new functionality available to members. While this event is exclusive to members, you can follow the discussion on Twitter using the hashtag #McGuireLive.
In order to remain a market leader, McGuire’s new site now offers the latest technology available in real estate. With a commitment to cutting-edge market support, McGuire’s site creates a user-friendly environment for engaging with customers and providing top-notch service for the San Francisco real estate market.
During the webinar, Alex Buehlmann, VP of Marketing at McGuire, will be giving a live demo of the site while discussing the following topics:
- Site Search
- Enhanced Community Pages
- Search Results Quick View
- Upgraded Search Results on Details Pages
- Community Pages
- Blogging Strategies
- And more
Moving forward, Active Website will be hosting webinars for all new sites that go live on The Enterprise Platform in order to better inform members of the new functionality available to them. If members have any questions before, during or following the event, please contact your project manager.
