(Tweet this article!) If you haven’t heard of Pinterest by now, I HIGHLY recommend checking out this new site that allows you to make virtual pinboards of items you find interesting – from recipes to crafts to fashion and more. I’ve been a member of Pinterest for several months now, and besides the fact that I’m sleep deprived from spending all night pinning my favorite items and browsing other’s boards for my next project idea (seriously, it’s my latest online addiction), I think this platform provides a unique opportunity to the Real Estate Industry.

Pinterest and real estate seem to be a natural fit. Pinterest has proven to be a great resource for those looking to design their dream kitchen, find DIY home improvement projects and browse boards for other inspirational ideas for interior decorating. And because Pinterest visits increased 4,000% in just six months landing them in the top 10 most visited social sites in Nov. 2011, this is one site you need to get on board with (no pun intended).

The above image is an example of how one member is using this social platform to their advantage. For more info check out Reinhart Realtors on Pinterest! They’ve done a great job inspiring their followers with pins ranging from restaurants in their area to housewarming gifts to master bathroom ideas and more.

A  Few Benefits Pinterest Provides to Real Estate Professionals Include:

Social Engagement: This social site is gaining substantial momentum and gives you another great opportunity to connect with potential home buyers and sellers. Users are sharing their likes, styles and favorite items with one another, giving you the opportunity to stay up-to-date on the latest trends as they relate to your audience.

Become a Local Resource: Pinterest is a great way to provide helpful insight into the home buying process. If you’re a seller, what decorating tips or renovation projects will increase the value of your home? If you’ve recently purchased a home, how are you going to decorate your new master bedroom? Keep in mind; these are commonly-asked questions and interests of most homeowners. So even if they’re not in the market for a new home right now, you’re increasing the chances they’ll come to you when they’re ready to buy or sell a home in the future (it’s that whole top-of-mind awareness thing people are always talking about!)

SEO Link Building: We definitely cannot forget about the SEO love this site provides! Each pin links to a specific site where users can go for more information. If you’re linking to an Individual Property Website with an image of a new property for sale, every time that particular pin is “re-pinned”, the link will direct others back to your site as well.

These are all great reasons for real estate professionals to join Pinterest today. However, remember there is more to it than just sharing your listings. Be sure to provide value to your customers in addition to spotlighting featured homes on your site. Think about other factors that influence the buying or selling of a home. Buying a home is an emotional experience and often times lifestyle choices play an important role in the decision-making process. Include photos of the local community, things to do in the area, school information and more. Over time, you’ll have another factor helping you become the resource for your region. (Tweet this article!)

By Amanda Stephan