(Tweet This Article!) Looking back at 2011, we saw huge advancements when it came to search functionality, lead tracking technology, website development and social integration – just to name a few.

These innovative tools were developed as a result of the modern consumer’s expectations. Today’s real estate customer is more tech-savvy and has access to a plethora of information online – and they expect their agents to be more knowledgeable as well. Preparing your agents for these inevitable changes is crucial to your future success as a highly-regarded brokerage.

With technology constantly evolving, it can be overwhelming for a real estate agent to stay up-to-date on these latest trends. By providing your agents with cutting-edge technology, you are one step closer to exceeding customer expectations and associating a positive experience with your brand. However, keep in mind that no matter how many tools and technologies are developed, they will be worth nothing without proper training.

So the real question is: In these changing times, will your agents be able to keep up

At our 2011 conference, we highlighted how agents are still fearful of technology and hesitant to step out of their comfort zone, which has resulted in a low adoption rate of new technologies. Understanding this, the conference session took an in-depth look at how to bridge this gap through established training programs.  In order to cultivate a new breed of agent that is more knowledgeable and easily accessible to their customers, try to focus your training efforts on the latest technology including:

• Web tools
• Marketing
• Blogging
• Social Media

Training on new technologies will provide a sense of confidence for your agents while giving them a competitive advantage in their marketplace as well.

Not only will training provide your individual agents gain a competitive advantage, but it’s also an advantage for you brokerage as a whole.

The simple truth is that if you don’t adopt new innovation, you can bet that your competitors will. By having a proper training program in place, you can increase your technology adoption and improve your productivity – which over time will help with recruiting and retaining agents.

With that said, The Active Enterprise Network has worked hard to ensure our platform is user-friendly, no matter the skill level of our agents. We also recognize the need for training and as part of our 2012 plan, we have built in several new initiatives including:

• New Media Department Training Video Tutorials
• eLearning Center
• Training Department
• And more

For members interested in learning more, please contact your project manager. (Tweet This Article!)

By Dyana Gutierrez