Real Estate Comes to Pinterest

January 27, 2012

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(Tweet this article!) If you haven’t heard of Pinterest by now, I HIGHLY recommend checking out this new site that allows you to make virtual pinboards of items you find interesting – from recipes to crafts to fashion and more. I’ve been a member of Pinterest for several months now, and besides the fact that I’m sleep deprived from spending all night pinning my favorite items and browsing other’s boards for my next project idea (seriously, it’s my latest online addiction), I think this platform provides a unique opportunity to the Real Estate Industry.

Pinterest and real estate seem to be a natural fit. Pinterest has proven to be a great resource for those looking to design their dream kitchen, find DIY home improvement projects and browse boards for other inspirational ideas for interior decorating. And because Pinterest visits increased 4,000% in just six months landing them in the top 10 most visited social sites in Nov. 2011, this is one site you need to get on board with (no pun intended).

The above image is an example of how one member is using this social platform to their advantage. For more info check out Reinhart Realtors on Pinterest! They’ve done a great job inspiring their followers with pins ranging from restaurants in their area to housewarming gifts to master bathroom ideas and more.

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Network Mobile Traffic On The Rise

January 26, 2012

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(Tweet this article!) Last week, we released our mobile Individual Property Websites (IPWs) and as a follow up, we want to discuss why we felt there was a need to release these mobile IPWs now.  As we all know, the usage of mobile is continuing to grow as more and more Americans are adopting Smartphones – which in turn is generating more mobile traffic to the internet and your website.

In a report released last October by comScore entitled Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits, they found that 6.8% of all internet traffic came from mobile.

After reading this, we wanted to see how this compared to mobile views across The Enterprise Network statistics. After reviewing our analytics, it turns out that as of December 2011, The Enterprise Network receives, on average, 14.42% of all traffic from mobile – double what the internet as a whole is experiencing.

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Mobile IPW’s Now Available for Network Members!

January 19, 2012

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(Tweet this Article!) We’re pleased to announce that mobile-enabled Individual Property Websites (IPWs) are now available on The Enterprise Platform! With over 53 million SmartPhones in use in the United States, having your website enhanced for mobile viewing is important in order to provide potential buyers with detailed property information on-the-go. Designed with usability in mind, our mobile IPWs give customers the ability to navigate a property website with ease anytime, anywhere.

Customers will be able to scan a QR code or enter the property’s URL on their mobile device to be directed to the mobile version. Once a customer lands on the IPW, they are given the option to request additional information about the property or click-through to the photo gallery, property details, map view, agent information and more.

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Training Your Agents in 2012

January 18, 2012

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(Tweet This Article!) Looking back at 2011, we saw huge advancements when it came to search functionality, lead tracking technology, website development and social integration – just to name a few.

These innovative tools were developed as a result of the modern consumer’s expectations. Today’s real estate customer is more tech-savvy and has access to a plethora of information online – and they expect their agents to be more knowledgeable as well. Preparing your agents for these inevitable changes is crucial to your future success as a highly-regarded brokerage.

With technology constantly evolving, it can be overwhelming for a real estate agent to stay up-to-date on these latest trends. By providing your agents with cutting-edge technology, you are one step closer to exceeding customer expectations and associating a positive experience with your brand. However, keep in mind that no matter how many tools and technologies are developed, they will be worth nothing without proper training.

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Turpin Real Estate Launches Tr-State Alliance

January 11, 2012

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(Tweet This Article!) Enterprise Network member, Turpin Real Estate, has announced the launch of the Tri-State Alliance, a partnership that allows Turpin to share property listings with other brokerages in the area. Alongside Turpin, Halstead Property, Houlihan Lawrence and Coach Realtors are joining forces and sharing their listings online in an effort to streamline the home buying and selling process for their customers.

By bringing together a total of 68 offices, more than 2,900 agents and 8,000 exclusive listings, these four brokerages are expanding their reach and offering a more comprehensive search experience for their customers. Each firm’s property listings will be made available across all four sites, providing customers a one-stop-shop when searching for their next home in the New York metro area.

In addition to increasing the visibility of their listings, each brokerage is increasing brand recognition in regions they were not previously exposed to through their combined resources. With roughly 90% of searches beginning online, this strategic move will help prepare these companies for future success as they work together to promote their listings, communities and agents while expanding their customer reach as well.

“We are excited to be a part of this wonderfully collaborative effort, the result of which is a comprehensive search tool that will prove invaluable to consumers in the tri-state region.  In addition to providing high quality listing data from the various regions we cover, each of our websites offers valuable resources like community profiles, property videos and helpful tips for navigating today’s real estate market,” states John Turpin, President of Turpin Realtors.

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