Conference Highlight: Agent LifeCycle

November 22, 2011

Filed under: 2011 Active Enterprise Network Annual Conference,Conferences & Events,LifeCycle,Real Estate Technology
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At our 2011 Active Enterprise Network Annual Conference Stephanie Streeter, Active’s ROI and LifeCycle Manager, unveiled one of our newest products – Agent LifeCycle. Currently scheduled to be released to Enterprise Network members in 2012, Agent LifeCycle will provide agents with an efficient platform for communicating with their customers.

We understand that agents lead very busy lives, so having a system that allows them to stay connected and organized is crucial to their success. Agent LifeCycle was developed to do just this through features like contact management, lead development, sales tracking and marketing that can be personalized to each agent and their individual needs.

It was key that this new product be beneficial to all agents regardless of their technology proficiency level, so when developing the interface we took both personalization and ease of use into account. For ease of access, the Agent LifeCycle program will be launched already fully integrated within the Enterprise Network Admin Dashboard.

Agent LifeCycle is currently in live beta testing and phased releases will start in early 2012. Additional features of this new product include:

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Active Website Attends Annual Inc. 500|5000 Conference

Filed under: Active Website,Awards,Conferences & Events
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For the second consecutive year, Active Website made the Inc. 5000 list of the fastest growing privately-held companies in the nation. This year I was lucky enough to go to the annual Inc. conference held in Washington D.C. to accept our award on behalf of Active Website.

The Inc. 500|5000 Conference & Awards Ceremony is a three day event that brings the nation’s brightest, most innovative business minds together to celebrate the remarkable achievements of the companies that appear on the 2011 Inc. 5000 list.  In true Active Website style, there were great parties, great people and most importantly, great information.

The people that attended the conference, as well as the keynote speakers, were inspirational. What I found most interesting, was that the conference’s materials and the other attendees seemed to have a lot in common with Active Website and what we believe sums up our keys to success. In fact, it almost mirrored Active’s official response to making the Inc. 5000 list.

Gary Vaynerchuck, author of The Thank You Economy, spoke about how the rise of the internet has given way to a shift in power to the consumer and the humanization of business. The empowered consumer now has options on where to go to spend their money, and it they don’t like your services, they will take their money somewhere else. Not only that, but through the power of social media, they can now tell hundreds of people what they think about your services.  This makes a high level of customer service crucial to your success.

As an employee of Active Website, I can attest to the fact that Active Website prides itself on treating its clients like family and, in turn, instilling that into the way they treat us, their employees. With so many competitors out there, a new focus has emerged to develop brand loyalty from the ground up. From the beginning, Active Website has been focused on providing a high quality product while providing a very personal level of service as well.

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Conference Highlight: The Power of Attraction for Recruiting

November 18, 2011

Filed under: 2011 Active Enterprise Network Annual Conference,Recruiting,Turpin Real Estate,Uncategorized
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At the core of every brand are the people. Your staff and agents are the biggest point of contact to your customers which is why you want people at your brokerage that will provide outstanding service. To accomplish this, John Turpin, President of Turpin Real Estate, discussed how attraction is key in every brokerage’s recruiting strategy at the 2011 Active Enterprise Network Annual Conference.

With the changing landscape of real estate and the growing amount of competition, having an effective recruiting strategy is necessary to attract new agents. During his session, John discussed many tactics for their new recruiting strategy including targeted relationship building, regular meetings to evaluate the recruiting process and the review process for potential recruits – just to name a few.

On top of building relationships with new hires, they also focused on creating a business that others want to work for. By creating a culture that makes agents excited about the brand, the chances those agents will spread the word increase as well. Turpin uses these happy agents to their advantage by showcasing testimonials on their site.

Chances are, if an agent is thinking about switching brokerages they are looking at the competitors’ websites. Knowing this, Turpin Real Estate created a “Join Our Team” page. Here they were able to address potential recruits directly. The page features:

  • Agent testimonials
  • Videos focusing on Turpin’s beliefs on teamwork, the future and quality over quantity
  • Technological advantages of working at Turpin Real Estate
  • Call to action items so potential agents can contact the Turpin team

Below is an example of one of Turpin’s recruiting videos:


Results

Their new recruiting strategy had many results. The first being that they hired nine newly licensed agents and 12 experienced agents from other companies. These new recruits now represent 19% of Turpin’s total agent population. Turpin also unexpectedly found that through the creation of the videos, their agents re-examined the positives of working at Turpin Real Estate and created a sense of community among their agents.

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Google+ Pages: What You Need to Know

November 8, 2011

Filed under: Google,Social Media,Social Networking
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Yesterday Google released their much anticipated Google + pages, allowing brands to start connecting with customers on their platform. This launch was expected and hopefully you’ve starting planning your strategy for this new social network. But before you dive in, here are a few things you should know.

Google+ pages are not that different from Facebook brand pages and have similar functionality (You can display information about your brand, contact information, upload photos and videos, start discussions, etc). The pages also look very similar to Google+ profiles and allow users to add the brand to their circles (increasing the brand’s follower count), share the brand’s page and +1 the brand. These features are pretty typical, but we have outlined some of the differentiators below.

Hangouts

Video Hangouts allow you to chat with users face-to-face. We see this feature as a huge opportunity for The Active Enterprise Network as it gives us the opportunity to engage with other brokerages in The Network, host live forums, discuss best practices, train members, etc.

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Conference Highlight: Building Community Relationships

November 3, 2011

Filed under: 2011 Active Enterprise Network Annual Conference,Conferences & Events,Ebby Halliday Real Estate, Inc.
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At our annual conference, Ebby Halliday’s VP and Director of Marketing, Randall Graham, presented Ebby’s strategy for community involvement. Ebby was founded in 1945 on three legs of service including service to the client, service to the industry and service to the community. For 65 years, Ebby has focused on the giving back to the communities they serve and getting involved in things that matter most to clients.

By doing this, they have seen substantial success when it comes to brand recognition. Ebby has maximized their community relationships through a variety of different events and marketing campaigns that reach their local audience. A few of these campaigns were discussed in length at this year’s event including Ebby’s charity powder-puff football game, their sponsorship of the 2010 Super Bowl and video contests.

Today, we’d like to focus on one important aspect of Ebby’s campaign efforts for the Blondes vs. Brunettes charity powder-puff game. In addition to print and online advertising, social media outreach and more, all advertisements were aimed to promote and attract customers to their website to continue their home search through the recently released proximity search.

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