In the Real Estate Industry, it’s all about location, location, location. However, most search options on a real estate website are restricted by parameters set by the MLS boards. To remedy this issue, The Active Enterprise Network has partnered with Onboard Informatics to provide a lifestyle search engine that allows customers to search for homes based on criteria that meets their specific needs. Removing the limitations of only being able to search for homes based on number of beds and baths, square footage and price range, this innovative search tool will allow customers to search for neighborhoods that best match their lifestyle.

From family-friendly areas to homes close to restaurants, bars or highly rated schools, customers are given the option to choose what is most important to them and what is not. With convenience in mind, the lifestyle search engine provides a targeted list of homes that accurately reflect the user’s ideal neighborhood – further enhancing the customer’s online search experience.

This trend towards personalization is revolutionizing the way we think about connecting with our customers. Because 90% of online searches begin online, it’s important to provide top-notch service in order to win a customer’s business. By granting access to highly usable technology not available on a competitor’s site, members are able to increase the likelihood that a customer will buy or sell a home from them in the future. Remaining on the cutting edge of technology, we can move our industry forward by providing the next level of service to our customers through lifestyle search.

For more information, watch the following Active Community video.

In order to keep advancing The Enterprise Network, we’ve started the process of implementing the lifestyle search engine on Enterprise sites. Be sure to check back with us as we track the launch of our first lifestyle search in our blog series, Enterprise Network Challenge: 10 Lifestyle Searches in 10 Weeks.

For more information on the release of the lifestyle search engine, read our press release.

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By Amanda Stephan