February 22, 2011
Active Website is pleased to announce our newest addition to the Active Website family, Stephanie Streeter. Stephanie joins us as the former Enterprise Coordinator (EC) for Smith & Associates Real Estate and will be taking over our LifeCycle and ROI Manager position. Stephanie received her Bachelor of Fine Art degree from the International Academy of Design and Technology and has experience in sales, recruiting, real estate web technology and project management.
The LifeCycle and ROI Manager position, driven by Network members, is crucial to the evolution of our platform and maximizing The Network’s Return on Investment. Responsibilities for this role include working with each Enterprise member to develop comprehensive ROI analysis reports, monthly updates on ROI progress and detailed reports on closed business. The position also supports the Active Partner Program and manages LifeCycle, our inquiry management system. (more…)
February 17, 2011
Stemming from the recent announcement that Google is dropping their real estate search services, we’d like to take this time and introduce The Active Enterprise Network’s plan for search in 2011. Focusing on customer centricity and usability, The Active Enterprise Network is revolutionizing the way online customers search for properties.
Part of Google’s decision to drop their real estate search services was due to their inability to compete with the functionality available on many real estate websites. Google leaving the real estate realm gives us the opportunity to further differentiate ourselves from other syndication outlets through the technology available on our sites.
One way we can do this is through our search technology. Although Google is no longer competing with us in terms of real estate, they are still the leaders when it comes to search so we need to take a closer look at how they achieved market leadership. One major reason Google won their market share against other search engines is because they created the most intelligent search field in the industry. As a result, the end user is given the most relevant data related to their search.
In order to achieve similar success, The Active Enterprise Network is replicating Google’s technology for natural language search. The natural language search functionality is not available on any other real estate site – further setting The Active Enterprise Network apart from the competition. (more…)
February 4, 2011
As we all know, Google offers free enterprise-level web analytics that gives us insight into our online traffic. Through the comprehensive reporting options available through analytics, we have access to important data about campaign tracking, site search statistics, goal conversions and more– making us better equipped to manage our marketing efforts effectively and improve web conversions.
Today, we heard that Google has plans to take this one step further and will be releasing a paid-for analytics package sometime this year that will compete with top products including Adobe’s Omniture and IBM’s CoreMetrics. Google currently has a basic paid-for analytics package called Urchin, but the new package is an enhanced version that will compete at the higher end of the market. (more…)
February 1, 2011
Today, Enterprise Network member Hasson Company Realtors launched their new site on the Active Enterprise Platform. Designed with the end user in mind, Hasson’s new site incorporates many findings from our 2010 usability reports and boasts a sophisticated and streamlined design.
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