November 23, 2010
Enterprise Network member, Kentwood Real Estate, recently acquired the DenverHomes.com domain name in an effort to increase their web presence in the Denver market. Having one of the most aggressive domain strategies in The Network, Kentwood is further positioning themselves as the real estate company in the area.
Dedicated to increasing their digital footprint, Kentwood also owns both DenverRealEstate.com and HomesinDenver.com, helping them dominate the top positions on popular search engines like Google. With the recent purchase of DenverHomes.com, Kentwood now owns the top three real estate domain names
covering the Denver market. (more…)
November 17, 2010
According to Moore’s Law (as I explained in a previous article, 2010 Tech Trends That Impact Real Estate), technology typically gets smaller as time goes on. So when Apple announced the iPad, and the pre-release buzz criticized it as being little more than a larger, more glorified iPhone, the public was somewhat confused. Why would anyone need this device if they already have an iPhone?
That question was answered upon its full release. Even though the iPad has seemingly fewer functions than the iPhone, it is still a powerful computing device resting somewhere between the iPhone and a fully-functioning computer.
(more…)
November 12, 2010
There’s an old story in Hollywood about a big-time actor signing autographs outside of a movie premiere. After signing about a dozen or so for a frenzied crowd, his female companion – also a movie star – questioned why he was so happy to do so. He replied, “Because, these are the people who sign our paychecks.” Focusing on that truth is the basis of customer-centricity. If we aren’t taking care of our customers, we will fade out of the spotlight, and out of success.
The LifeCycle system is our way of signing autographs. Customers want to know that they are being recognized, that they are appreciated and above all else, that a connection with a real person is being made. And they want to know as soon as possible. It is the overall pace of the modern world that yields this expectation, and we have to live up to it. If we don’t respond fast enough to an online inquiry – even to something as simple as a question regarding office hours – the customer will go somewhere else. It’s that simple. (more…)
November 11, 2010
Expanding on a recent blog article, Conference Highlight: 2010 Technology Trends that Impact Real Estate, Active Website is proud to announce the release of One Click Login to Enterprise Network members. Utilizing the OpenID protocol, we have integrated a seamless login for Google and Facebook, giving customers the ability to login or create a Property Alerts account without having to remember another username and password. With over one billion OpenID enabled user accounts, this new feature increases the usability of Enterprise sites and further enhances the customer experience by reducing barriers for creating an account. (more…)
November 9, 2010
The capacity for transistors on integrated circuits will double every 18 months and become less expensive to produce. – Moore’s Law
Up until four years ago the above law was steadfast, and it had been ever since Gordon E. Moore† scribbled it down on a napkin in 1965. But, things have topped out. We are now at the pinnacle of technological progress when it comes to the correlation between computing power and size – at least for now.‡
Regardless of the axiom’s current application, the spirit of Moore’s Law is progress through innovation. It was a topic discussed at our Enterprise Network Conference this year in Ori Staub’s two-part presentation on tech trends. He discussed the importance of mobile devices, their capabilities, and their application to the independent real estate industry. A lot of questions were presented, and a lot of possibilities were left to be pondered – because so much of it is brand new. These questions concerning new technologies are what spark innovation, because our imaginations muse, “What else can we do with this?” (more…)
