At the 2010 Active Enterprise Network Annual Conference, we had the privilege of hearing a presentation from Rob Ousbey, Vice President of Operations at Distilled, LLC. During his session, Rob discussed how to take control of your position online and why it’s imperative to write relevant and unique content. We’ve spent the last several years educating The Active Enterprise Network that content is king when it comes to boosting your SEO rankings. Rob helped reiterate this point by discussing the implications associated with duplicate content and strategies we can implement for establishing a sustainable SEO plan.
Last week, we shared an example of how Enterprise Network member, Turpin Real Estate has implemented a content strategy with impressive results. (For more information, read Conference Highlight: Syndication) Writing unique content about a property on your blog, IPW and property details pages does help with short term rankings. However, as we mentioned before, we can’t stop there. We need to have a strategy in place for keeping that content new and fresh in the eyes of Google.
At this year’s conference, we wanted to shed light and increase awareness on a few of the syndication issues we’re seeing in the Real Estate Industry today. When it comes to syndication, we admit, we don’t have all the answers (yet). However, the future of syndication is in your hands and by engaging in an open discussion, we hope to educate 
Have you ever read a consumer review of a product or service before choosing to use it yourself? You’re not alone. In fact, nearly 80% of consumers trust the recommendations of other consumers compared to the 14% who trust advertisements. This reveals a trend that is becoming increasingly more popular in today’s digital age. It’s something known as, peer recommendations.
