Welcome everybody to our latest episode of  Active Community! Having just finished our discussion on search engine optimization, we’re thrilled to begin our conversation about usability. This is an important step we’re taking to keep the Active Enterprise Network at the forefront of technology and we’re excited to share that with you today.

At the end of last year, Active Website teamed up with Tobii Technology, so we’ve spent the past few months developing our Active Usability Lab. By having access to Tobii’s eye tracking technology, we can now measure how customers are using Enterprise Network Members’ websites. Because we can take what we’ve learned from our usability lab findings and make improvements on our sites, Members are given a huge advantage over their competitors.

Tobii’s eye tracking is less intrusive than traditional usability testing and we’re able to get more accurate results through tracking and recording a user’s eye movement. With the ability to see the direction and duration of a user’s gaze, we can dramatically increase our efforts for efficiently marketing products and services via the internet.

The Active Usability Lab has 3 main areas of focus including data collection through online surveys, analytics and of course, eye tracking. This year, our goal is to produce quarterly findings for our clients based off the results of our studies. To find out more about what’s been happening at the Active Usability Lab, watch our video presentation below. Be sure to come back next Friday for an inside look at our results!

Related Links:

Active Website Teams Up with Tobii Technology

Eye Tracking ROI in Market Research

Three Simple Rules to Remember

By John Sable

blog.activewebsite.com