Happy Friday everyone and welcome to our next installment of the Active Community! Today, we’re going to be wrapping up our discussion on search objectives by presenting you a list of takeaways from the previous 5 episodes. If you missed any of these presentations, please go back and watch them for some useful information in terms of search engine optimization. Search is such a relevant topic right now and it’s really important to understand how to utilize this knowledge to increase traffic to your site. For more information, watch the video below on our recap of 2010 search objectives.

Presentation highlights include:

Content is King

1. What message do you want to communicate?
2. Define your area of expertise
3. What geographical area do you want to influence?
4. Develop value through unique content
5. Make your content shareable

Understanding Duplicate Content

1. Becoming the authoritative source
2. Duplicate content in regards to property listings
3. Develop unique content that is different than shared content in IDX feed
4. Include content centered around IPWs with links to property details page
5. Understanding Page Rank

Understanding the Search Demand Curve

1. Identify where you rank on your Fat Head, Chunky Middle and Long tail terms and develop a strategy for each
2. Capture more traffic from the tail
3. Understand what terms are converting into sales
4. Use SEO performances in your marketing efforts
5. Use search results to develop more unique content

Building Your Local Brand

1. What is the message we are trying to communicate about our brand?
2. How to use all the tools and resources we have at our disposal to build our local brand
   • -Website, offline networks, social sites, blog, etc.
3. Need to establish a plan for bringing our offline networks online
4. Use syndication outlets not only for your property listings,  but for other content as well- i.e. news, press releases, blogs, etc.
5. It’s important that you’re reaching the right people with your message

How to Write an Effective Blog

1. Choose a topic
2. Create an effective title
3. Think about the layout
4. Include unique content, keywords and links
5. Decide if multiple posts are necessary

By John Sable

blog.activewebsite.com