It’s Friday, which means another video presentation from the Active Community. This week’s focus is based on a very important topic in the technology industry – understanding the search demand curve. For those of you not familiar with this term, it is a way for you to assess your keyword ranking. Being aware of the specific terms that are driving users to your site is essential in creating a successful SEO plan. Not only that, but these keywords are a great way to increase quality content on your site as well. For more information on establishing quality content, make sure to check out previous Active Community postings, Content is King and Understanding Duplicate Content.

The following video presentation gives an overview of how the search demand curve works and how you can use it to leverage more traffic to your site.

Resources:

Google Analytics

Google Trends

Google AdSense

SEOmoz.com

By John Sable