Today marks the second installment of our Active Community blog series. We’d like to take this time to expand on last week’s discussion, Content is King, by talking about the importance of understanding duplicate content. As we know, unique and relevent content is crucial in establishing a strong SEO presence in terms of Google and other search engines, but we need to take a deeper look at this particular issue. With properties being listed on multiple MLS sites with similar content, what can we do to establish ourselves as the authoritative source?
Understanding how to set ourselves apart from the competition through content will help increase SEO and traffic to our sites. Watch the following presentation to hear more on this topic and to find examples of what we can do to outrank our competitors.
Related Links:
Google Says Yes: You Can Still Sculpt PageRank.
Active Community Presents 2010 Search Objectives
By John Sable
[...] It’s Friday, which means another video presentation from the Active Community. This week’s focus is based on a very important topic in the technology industry – understanding the search demand curve. For those of you not familiar with this term, it is a way for you to assess your keyword ranking. Being aware of the specific terms that are driving users to your site is essential in creating a successful SEO plan. Not only that, but these keywords are a great way to increase quality content on your site as well. For more information on establishing quality content, make sure to check out previous Active Community postings, Content is King and Understanding Duplicate Content. [...]
[...] Active Community: Understanding Duplicate Content [...]
[...] Understanding Duplicate Content [...]
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