Active Website is proud to announce the release of the Active Community video series. With so many advancements happening in our industry, we want to be able to better serve our customers by providing presentations centered on these changes.
Below is an introductory video that discusses the topics we will be covering over the next 5 weeks. The videos that follow this presentation will expand on search objectives and will go into detail on how to drive more traffic to your site.
To kick the series off, today we are presented a video tutorial that stresses the importance of content. We talk about this a lot, but content is necessary for an effective SEO plan. As you’re watching this presentation, we really want you to pay attention to the ways the mentioned sites are developing unique content. After you watch this, it is our hope you’ll take a closer look at how you’re promoting not only your broker websites, but your properties as well.
This video will cover the following topics as they relate to content:
- Define Your Area of Expertise
- Crafting Your Message
- Developing a Voice
- Developing Value Through Unique Content
- Make Your Content Shareable
Websites mentioned in this presentation:
Telling a Good Story on Zero Energy
Bill Tancer, General Manager at Hitwise, blog














Great comments, John. Content is king. Original relevant contant will always carry the day. You guys are great teachers. All we need to do is execute!
[...] Active Community Presents 2010 Search Objectives [...]
Good work John,
You got the juice now son.
Josh thanks and great to hear from you
[...] on establishing quality content, make sure to check out previous Active Community postings, Content is King and Understanding Duplicate [...]
[...] Active Community Presents 2010 Search Objectives A Look Back at 2009 Another Successful Conference for Active Website's Enterprise Network! The Importance of Telling a Story Maintaining Long Tail Results [...]
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