There has been a lot of discussion in our office about the importance of establishing your company’s voice. Whether it be through your website’s content, your corporate blog, or your social media sites, what message are you trying to uphold?

With the Enterprise Network, we’re really trying to instill the idea that unique and engaging content is the driving force behind generating traffic to their sites. We’ve discussed for quite some time the importance of content and using it to your advantage to increase SEO. This is a great tool to use for your company, but another aspect of our industry we should be focusing on is establishing a relationship with the community as well.

Along with quality content, we need to find other ways to provide services to our clients that will bring them to our websites. By becoming the voice of your community, not only are you an essential resource to new clients, but you’re also providing value to fellow community members.

Your company has the potential to be the go-to site for community information. More than likely, if you’re in the real estate industry, you have strong ties to the community. From school information to market statistics to cost of living reports, you are the experts when it comes to your region. So why not put your vast pool of knowledge to good use for your customers? On your websites’ community pages and blog, you should strive to become THE voice of your community. Your site should be a one-stop-shop for any questions future or current residents have about your city.

By creating a Current Events section on your website, you can attract residents to your site by providing them up-to-date information about your community (and provide quality content to your site as well!). Users don’t want to spend a lot of time searching dozens of sites in order to find what’s going on in your city that weekend. If  they can go to one site and find all the available information they will.  That could be you!

Below is a list of 10 resources you should be utilizing for finding content:

1. Local Chamber of Commerce
2. Local city and county website
3. Local school district website
4. Local newspapers
5. Local radio stations
6. Local TV stations
7. City Magazines
8. City Visitors Center
9. City Entertainment Venues
10. Citysearch.com

A great example of a brokerage that understands the need to create a connection with their users is Enterprise Network Member Milestone Realty Consultants. This Kentucky-based company is not only providing users with information pertaining to entertainment, recreation, schools, shopping, etc., but they’re taking it a step further. Having just launched their new website last month, Milestone offers users insight into their local regions by streaming community videos from their homepage. Below is an example of Kentucky’s Louisville  community video that does a really good job of captivating their audience and appealing to their needs.

Along with this video comes neighborhood statistics from demographics to libraries to parks in the area and a list of agents who serve that particular community. Not only is this a great resource, but it’s a fantastic call to action by providing a list of experts to help them find their next home.

When it comes to your own website, think about ways you can reach out and educate your local community. Take the burden off your clients and compile relevant information for them. The first step should be adding important community content, including links to other local vendors and current events that are happening in your area. Not only will it help increase traffic to your site, it keeps your name in front of these users for when they’re ready to purchase their next home.

Related Posts:

Milestone Realty Consultants Community Pages

Using Content to Increase SEO

6 Unique Content Ideas to Boost Your Website’s Value & Link-Worthiness

By Amanda Stephan

http://blog.activewebsite.com/