Last week, we focused on the importance of unique content and how it helps engage our customers. We’d like to switch gears a little and focus on how content is crucial to increasing your website’s SEO. Not only does quality content engage your readers, but it helps to increase search engine ranking and traffic to your site. Remember to incorporate your keywords in your text as well to help drive up SEO.

Your chances of receiving organic search engine traffic increases based on the quality of your copy. If your keywords are not related to the content it doesn’t help, so make sure you are not only writing good content, but relevant copy as well. Doing this will also help with your standing on search engines.

Ori Staub, Enterprise Technology Director at Active Website, spoke at our conference about generating relevant traffic to our sites. One example he gave for this was using your blog to your advantage. Blogs are great SEO tools because the content is continually changing and gives your customers a reason to keep coming back to your site. However, your blog will only benefit you if you use it the right way. Again, stick to the three basic principles of quality, relevance, and uniqueness to keep growing the popularity of your site on search engines.

To showcase how this works, Ori presented a couple charts to show the difference between a good blog and a bad one. As Ori stated during his presentation, SEO through blogging is more sensitive to quality than quantity. One quality post per month beats 20 irrelevant and duplicated content posts. Below is a chart that showcases an inefficient blog. This company posted 20-30 blog posts a month, but the content is not original and had 40-120 referrals into the blog.

Now here is an example of good blogging. This company wrote keyword rich unique content with only 5-10 quality posts a month. But because the content was original and relevant, they received 150-250 referrals into their blog.

Search engines make up a large percentage of incoming referrals. So remember, by including keywords and links into your quality content, your can help promote your company’s SEO as well.  It’s the difference between showing up on page one of Google, or getting lost in the abyss with the thousands of other businesses trying to entice users to their sites.

Again, here is an example of a blog that is using keywords and linkage to their advantage. Enterprise Member The Kentwood Companies out of Denver is including multiple tags for “Denver Real Estate” to help increase SEO.

“Like most major metropolitan areas around the country, the Denver real estate market has had its share of highs and lows over the years.  During the past several months, record foreclosures have been in the headlines, and the luxury home market is not immune to this distressing situation.  On the other hand, this recession-fueled scenario has created some very exciting homebuying opportunities for move-up buyers and those relocating to the metro Denver area.”

Ar the time I wrote this blog, if you type “Denver Real Estate” into Google, Kentwood has a spot on page one. Not only is Kentwood bringing traffic to their site by tagging Denver Real Estate into their blog, they are also doing a great job of using linkage to bring readers back to their homepage. To finish reading this blog, visit The Kentwood Companies at www.realestatedenverblog.com.

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