Online Advertising is a great SEO tool. It expands your digital presence putting you in front of consumers online. Inman had a great article last week talking about taking your print advertising online. The article did not give any stats about how many people are online or even mention why you should be doing it- what they did do is talk about how to prepare your brokerage to make that move.

In the Inman article Sean Black, vice president of sales for Trulia suggested four questions brokerages should be asking themselves about their online marketing. In the big picture these questions ultimately demand a good website to keep people coming to you for their real estate needs, a team to manage the inflow of web leads and a process to convert those leads to closed business.

1. Where do I get traffic and leads from?
2. Where can I reach the most new-home shoppers?
3. Where can I get the best targeting?
4. Where can I get tracking by agent and listing?