You may have read our months worth of blogs in June talking about social networking strategies, solutions, suggestions and more- and this month we have a great Social Networking success story from a member of the Enterprise Network, Residential Properties. Many brokerages struggle to grasp the power that social networking can have for their company as a whole. For individual Realtors to use these methods seems common and basically necessary; but for a brokerage to use Social Networking, there seems to be a question of how impactful it can really be. So, why do it?

93% of Social Media Users Believe  A Company Should Have A Presence In Social Media

-Cone, Business in Social Media Study, September 2008.

Residential Properties has a presence on 9 social media outlets, establishing more control over their identity, brand awareness, and a modern interaction with consumers and agents alike. They recently utilized Social Networking as the main outlet for a marketing campaign of Open Houses. Residential Properties achieved great success with an increase in blog and website traffic as well as a higher than average number of attending couples at the open houses.

Read the full case study: Residential Properties’ Social Networking Success