July 30, 2009
Blogging and Link Echanges are one of the many solutions we offer throughout the Enterprise Platform. Both drive SEO and are highly incorporated in our SEO plans for all Enterprise Network members. The fresh content of blogs keeps brokerage websites at the forefront of Google. High rankings on Google drive more traffic to the brokerage site, and with a great site can transform those leads into closed business. Link Exchanges are equally important as they connect your brokerage site with other valuable sites on the internet that can also help drive traffic. Link Exchanges happen on in multiple areas of a brokerage site, from the blog, to the community information area, to general content. Link Echanges are another integral part of our SEO plans.
This week we created a video showcasing our Blogging and Link Exchange solutions- Take a look.
Find this video on YouTube- Active Whiteboard Session: Blogging & Link Exchange
July 28, 2009
NAR recently released numbers for June showing that the Existing-home sales increased 3.6%. This nationwide increase is a hopeful sign that consumers are still ready to act. The NAR survey showed that buyers who are in the looking phase are also up 12%. In June, 29% of the home buyers were first-time home buyers, eager to take advantage of the tax credit. Was there an increase in your market area?
With an increase in activity it is important to keep in touch with your database of contacts. The moment of inspiration for their next move could occur anytime. Will they think of you first?
Everyone knows the 33 touch rule and some are even using it. Nowadays with technology it seems even easier. E-mail drip campaigns, Facebook Updates, Facebook Events, Twitter Posts and many more online Social interaction venues. 33 contacts per year no longer seems excessive. Contact is often initiated multiple times within one day. (more…)
July 24, 2009
You may have read our months worth of blogs in June talking about social networking strategies, solutions, suggestions and more- and this month we have a great Social Networking success story from a member of the Enterprise Network, Residential Properties. Many brokerages struggle to grasp the power that social networking can have for their company as a whole. For individual Realtors to use these methods seems common and basically necessary; but for a brokerage to use Social Networking, there seems to be a question of how impactful it can really be. So, why do it?
93% of Social Media Users Believe A Company Should Have A Presence In Social Media
-Cone, Business in Social Media Study, September 2008.
Residential Properties has a presence on 9 social media outlets, establishing more control over their identity, brand awareness, and a modern interaction with consumers and agents alike. They recently utilized Social Networking as the main outlet for a marketing campaign of Open Houses. Residential Properties achieved great success with an increase in blog and website traffic as well as a higher than average number of attending couples at the open houses.
Read the full case study: Residential Properties’ Social Networking Success
This month we have focused on ROI- and one of your number one tools for ROI is your website. What many brokerages struggle with is turning their website into a profit center. How to get those leads…. The Enterprise Platform offers an approach that combines an overall Search Engine Optimization strategy with Social Networking solutions alongside advanced Website Features to win those leads.
A good website wins internet leads- a great one keeps them coming back- a successful one turns them into closed business, and this is what the Enterprise Platform can help your business achieve. We recognize that closing a website lead is a long journey taken by the consumer, especially in real estate. But here is what we can help you do, we will help with 2/3 of the journey by developing an SEO strategy that will help consumers online find you- providing them with the features and information that they want- and giving you a system to manage these leads- the rest is up to you and your great agents!
Rubloff is one of our many Enterprise Network Members who has seen success with the Enterprise Platform. In 2008, Rubloff’s web leads increased 150%. Want to hear more? Take a look at this case study highlighting Rubloff’s online success. Rubloff Internet Leads Case Study.
July 23, 2009
Last week we talked about the importance of Realtor Websites. Today we want to show you the power of the Enterprise Platform Rebrand Technology. Take a look at the video below and explore our Rebrands!
Youtube Video Link- http://www.youtube.com/watch?v=wGYZjJ0Js70
