Social Networking happens in many forms today. There are multiple venues online for social networking. Trying to keep up with all of the tools, and creating a presence can be overwhelming. There is just 1 key to social networking that we want you to remember:

You must be consistent.

Starting 10 different social networking profiles and only using 2 of them will not help you. We often here that there is not enough time to keep up with all the different tools. So, the key to success with social networking is choosing an amount of tools that you are comfortable using consistently.

Consistently means each day, each week, each month or yearly creating new content and activity. This consistent participation feeds the search engines, helping your brokerage become more visible online.

Below is a graphic that we created for our Enterprise Network Conference last year that is a great depiction of the power of social networking as well as various venues for social networking for each level of presence.  Lets break down the different venues for social networking by how often participation is needed.

Daily- Twitter, facebook, LinkedIn etc.: participation on these sites is powerful and is one of the best ways to get in front of your customers. These are very popular venues and are also the ones that take the most time. One way to increase your presence on these sights is not only to have a brokerage profile, but also to have each realtor create a profile and link to the brokerage.

Weekly- Your Blog: a couple of posts per week will do the trick, but the more the better. The key is to make the content relevant so that you will encourage readers to come back and see what else your writing about. This constant creation of new content is also a great seo strategy as search engines want to see new content on websites.

Monthly- Local, Regional, National & International: linkbacks to organizations with powerful web presence is a great seo tool.  Each month think about which organizations you have strong relationships with and just ask! Don’t forget that synidcation to National and International sites is also an easy way to participate and won’t take much tought if it is automated; think about sites like realtor.com and enormo.com.

Yearly- Your website: review your company, community and overall website content at least yearly. Make appropriate updates and remember to focus on creating keyword rich content. This will help to improve your websites seo and keep your visitors happy.

Remember that there are multiple purposes for participating in social networking. On the most basic level, social networking is about connecting with colleagues & customers, friends & family. The more advanced purpose is to create a digital footprint to become more visible online.