A few months ago I talked about localizing your content for better search results. And I recently received a new whitepaper about this same subject. Out of the paper came one statement that caught my eye and interest the most-

“The single most effective strategy for localism is placing a geotargeted keyword in the domain name…”

There are three ways this can be done, first in the Root Domain, as in DenverRealEstate.com. This is in fact a root domain that Kentwood Companies here in Denver purchased as a strategic move back in February. The second is in a Sub Domain, as in DenverRealEstate.website.com. This type of localism will aslo help to increase seo. The third version of domain localism is on Landing Pages, website.com/DenverRealEstate. This type is often more common, especially on real estate websites that have landing pages dedicated to specific cities and communities. Overall, the search engines give more weight to the Root Domains over sub domains and landing pages. If possible your best bet is in purchasing a root domain with your local keyword in it.

The Kentwood Companies did a great job recognizing this trend and implementing a plan to practice it as well. Unfortunately not every company will have the ability to purchased their localized root domain. No worries though there are other ways to meet the localism trends, especially through the sub domains and landing pages, as well as dedicated localism content.

 Take a look at my last blog about localism for tips on incorporating it into your website and blog content.

 Read the press release from Kentwood’s purchase of Denverrealestate.com.